How is Augmented Reality Used in Fashion?

Augmented reality clothing fitting is gaining a lot of popularity in recent times as it is helping the customers get to know how a particular piece of clothing is looking on them without actually buying it or trying it physically.

What is Augmented Reality?

Augmented reality, popularly known as AR, is a 3D technology that transforms the physical environment into a digital form. In other words, it converts images into a real-life view so that the user can look at the picture from a real-time perspective.  It is not only used in the fashion segment but can also be seen in education, navigation and other sectors.

How is AR Used in Fashion?

There are various ways a brand uses Augmented reality clothing fitting in fashion, such as product visualization, virtual fitting rooms, social media filters and more. Let us know how they do it.

● Product Visualization:

It is one of the main reasons why major brands are using AR in fashion. The customers can get close to the products right from their homes without physically visiting the store. According to a survey, interactions have seen growth when a brand switches to AR for product visualization.

● Virtual Fitting rooms:

This feature has helped the customers try out a piece of outfit without physically trying it from the comfort of their house, which has helped many businesses during the outbreak of COVID-19. Due to strict restrictions of COVID-19, customers were not allowed to try on the clothes, and that’s where virtual fitting rooms come to the rescue.

● Social media AR filters:

This is one of the standard features used by small brands as it is pretty affordable and an easy way to enter the world of AR. With the help of AR, the brands can showcase their new products and get fantastic engagement on social media.

Benefits of AR for Fashion

●  Enhanced engagement:

The use of AR on your e-commerce website will surely keep your users stuck to the webpage for hours as they will be busy trying out different outfits. As they spend more and more time on your webpage, the more loyal they become towards your brand.

●  Pulls new customers: 

If your brand offers augmented reality clothing fitting, it undoubtedly stands out from the other brands. The latter will help pull new customers as they will be excited to try out the new features and new outfits without worrying about visiting the store.

● Better conversion ratio:

As the customers stay for a more extended period trying out outfits, they will gain confidence regarding a particular outfit and will indeed consider buying it. It can drastically increase conversion rates.

Conclusion

Fashion is one of the fastest-growing segments, and at the same time, it is one of the most innovative industries.  AR plays a significant role in evolving the fashion industry as it allows the buyer to visualize fashion in real-time. Also, it helps in improving the engagement and interactions of the customers.