Ever since it was first invented in 1957, augmented reality has transformed and enhanced the interaction between businesses and their customers in almost every industry. As observed in recent times, the fashion industry is the one that seems to have benefitted the most from the enhanced competencies of augmented reality.
Easy access to the internet and the widespread availability of smartphones has enabled the fashion industry to leverage AR clothing tool to enhance customers’ shopping experience. The changing demands of customers are further driving the emergence of many new trends with augmented reality in the fashion industry. Therefore, let us look at some of these latest trends in association with AR and fashion.
- Revolutionizing The Production Of Clothes: Cloth manufacturers in the present day and time are combining augmented reality and 3D printing to revolutionize the manufacturing process thoroughly. Businesses are using these cutting-edge technologies to make manufacturing clothes far more cost-efficient; they can reduce the cost of human labor and chances of human error.
Further, these technologies also enable the customers to get more engaged with the entire manufacturing process. This helps enhance the overall shopping experience of customers and helps manufacturers better understand the needs and requirements of the customers.
- Digitized Clothing: Digitized clothing is something that seemed almost impossible a century ago, but things have changed drastically since then. Today fashions businesses are leveraging AR clothing tools to enable customers to try on different clothes by creating a digital avatar of themselves.
This allows customers to try their clothes digitally before buying them, which further helps businesses reduce their eCommerce returns by a significant proportion. Digitized clothing also makes the customers feel far more comfortable and confident about the choices made by them.
- Fashion Designing With AR: Designing the most trendy and stylish clothes is not as easy as it may seem because fashion designers put in extensive thought and competence in designing the ideal clothes for their customers. However, these efforts have been significantly reduced after augmented reality became a part of the fashion industry.
This also helps reduce wastage of materials as designers can now use AR to see how the cloth looks before cutting the fabric. Furthermore, this allows the fashion designers to experiment with their ideas without worrying about wasting time or fabric.
- Everyone Getting Access To Clothing From Luxurious Brands: One of the latest things happening in augmented reality and fashion is that many luxurious brands have come up with advanced AR solutions that enable customers to try on their products and post pictures with them on different social media platforms.
This has worked out great for these brands as they now have access to customers who would not buy their products under normal circumstances. With strategies like these, businesses might be able to convince a customer to purchase as they now know if the product looks good on them or not.
Technology is changing almost everything, and businesses need to be agile enough to leverage these technologies and augment their growth. The fashion industry has been smart enough to leverage different AR clothing tools to boost their sales and accessibility.