3D has completely evolved the apparel sector in recent times as it has opened gates for business owners to offer virtual try on clothes to their customers
Earlier, when there was nothing called COVID-19, the majority of the people used to visit the stores and buy a piece of clothing. However, the time has changed, and due to the strict restrictions, people can not visit the offline stores, and even if they can, they are not allowed to try on the cloth due to COVID restrictions.
The only option they are left with is to purchase apparel from e-commerce sites. However, it gets difficult to understand which piece of clothing will suit us and what size would be the best for us. We end up ordering something that we do not like when it gets delivered. At the end of the day, we return the product.
The latter not only causes problems to us but at the same time, it is not a great experience for the seller. Therefore, 3D for fashion is there to take over as it provides us the best of both worlds. Not only does it allow us to virtual try on clothes, but it also helps us choose the right size.
What is Virtual Clothing?
Virtual clothing is nothing but a representation of a piece of clothing in a digital form. This allows the buyer to try on clothes without physically trying them on. It has various benefits as it helps in preventing the spread of COVID-19.
How is 3D for Fashion Helping The Brands?
It is obvious that 3D for fashion is quite helpful for the buyers, but it has various benefits for the brand. If we look at this from a different perspective, we can see that brands use 3D for fashion to showcase their products without actually manufacturing them.
For instance, if a brand wants to showcase its new product, they need first to design it, manufacture it, hire a model, take care of the photoshoot and then showcase it.
However, with 3D for fashion, they can create the sketch of their product and showcase it in their portfolio. The latter helps in saving a lot of money on material, avoiding material waste, and more.
Various 3D Softwares for Fashion
● CLO 3D – It helps businesses in creating virtual fashion at an affordable price point. The interface is very user-friendly and also offers lessons to learn 3D designing.
● Browzwear is a popular 3D software as major brands like Nike prefer to use it for product development. It also offers various 3D fashion software variants to the user.
We can conclude that 3D has a huge impact on the fashion segment and is surely the future. We can expect all the major brands to enable virtually try on clothes for their products without actually manufacturing them as it not only saves a lot of money but at the same time is quite convenient for both buyers and business owners.