Last Updated on December 30, 2022 by Faiza Murtaza
An effective marketing strategy is essential to the survival of any business, especially a start-up whose future generally depends on the first year. As a result, digital marketing is the key element on which companies currently rely to have more visibility. How SEO is used to increase your turnover in your digital marketing?
The main issue of SEO
Be positioned as high as possible in the SERP (Search Engine Result), the Google results page.
The difficulties of SEO
The competition! Indeed, everyone wants to position themselves as high as possible to capture the most traffic.
The competition is twofold: first the companies that pay for the ads to be located at the very top of the page in the advertising insert.
Then companies that optimize their natural referencing (SEO) to appear in the first “natural” places.
Nowadays, digital plays an important role in the development of a company. There are many start-ups seeking notoriety since with the web, each player can set up a platform representative of their company. It is therefore essential to stand out by increasing your reputation with customers and prospects. For this, search engines remain the essential tools on which to rely. Indeed, it is noted that 93% of online exchanges are carried out on search engines, 75% of Internet users carry out research on the Internet before buying a product or service and 70% are interested in organic links from the SEO referencing.
Therefore, it is important to set up a good natural referencing via relevant and targeted keywords in order to optimize the visibility of your website and increase your turnover with SEO. This is undoubtedly the best way to compete with the already reputable companies in your field of activity. This allows you to position yourself well in the SERPs of Google.
A profitable investment over the long term
On the other hand, SEO remains a way for small businesses without a substantial budget to carry out an advertising campaign that can boost their business in the long term. Indeed, the natural referencing carried out by an SEO expert or an adwords agency necessarily involves a budget, however these prices are much less important than the acquisition levers.
Natural referencing makes it possible to develop 51% of online traffic. Research on the SERPs therefore turns out to be more decisive than any marketing decision according to 57% of B2B players. Nevertheless, its effectiveness is observable in the long term and requires the creation of a website adapted to SEO in terms of its structure, its contents, its backlinks as well as the establishment of a professional blog.
If you hire Digital Mediepartner they have a highly experienced team. They can bring conversions to your business. They are experts in SEO and marketing like google ads, fb ads and many more that can gives wings to your business and your business can enjoy the heights of success.
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