Last Updated on August 24, 2023 by Umer Malik
Social media is now an integral part of our daily lives. Even some people are addicted to it very much, and the first thing they do after wake up is checking social notifications and feeds. That’s why brands and marketers build a presence on popular social media platforms to reach and connect with the target audience. At the same time, there is a huge content overload on these social sites, and it is hard to stand out without having a purposeful social marketing strategy.
Staying on top of the latest trends in social media is the only way to stand out and create a buzz around your brand.
In this article, there are some social media marketing trends that you cannot ignore to survive and thrive in 2021.
Table of Contents
Ephemeral Content Will Keep Gaining Popularity
Content that is generated and available for a short span of time and disappears then, is known as ephemeral content. Instagram stories, WhatsApp status, and Twitter fleets are perfect examples of such content. Since attention spans are short these days, content formats like stories and fleets have become popular among social media users. Ephemeral contents are short, interesting, and engaging enough. Even people can spend hours while checking stories posted by their social friends. Brands and advertisers now leverage temporary content/updates to hook their audience effectively. According to a report, almost 64% of businesses and marketers are incorporating ephemeral content in their digital marketing strategies to get the most out of their efforts.
Video Content Will Rule
Videos are one of the best and most engaging forms of content to convey a corporate message effectively. It is the clear winner over all other types of content. Publishing awesome videos on YouTube and gaining more YouTube subscribers is not enough to make video marketing a success. But you also need to create interesting short-form videos for TikTok and IG stories to stand out from the crowd. According to a recent report, 82% of all online content will be videos by 2022. That is the reason you should be creating informative, interesting, and useful videos to reach a bigger audience who spend more time on watching videos.
Social media is the new retail avenue for brands and individual sellers, and this social media marketing trend is about to stay. With more brands and businesses using social media sites like Instagram, Facebook, and Pinterest to sell their stuff, social commerce will strengthen this year and beyond. From Instagram storefront to shoppable posts, brands and businesses are using this social retail platform not only to promote their products but to get new customers as well. Whether you are a small business or a giant eCommerce store, you should also incorporate sCommerce in your sales strategy to grow your revenues greatly. Information related to B2B social media marketing might be helpful for you in your business.
Live Streaming is the New Norm
2020 has been a year of the global crisis, and almost all brands have had to carry out their activities online. More and more people were making zoom calls and video conferences. Stay at home orders led to an uptick in the number of people using live-streams. Brands and businesses were no exception. Even after a significant improve in the COVID-19 situation in 2021, live streaming is here to stay and considered a great way to build trust and being transparent. Live streams from popular brands allow customers to examine and view their favorite products without leaving their bedrooms. This is the reason; live streaming is going nowhere and will stay with us in 2021 and beyond.
Influencers dominate today’s social media. They are popular social media users with a huge following base. Influencers are getting paid to promote brands and products. Not only the numbers of social media influencers are getting bigger, but increased marketing spend on influencer marketing is another reason it is a new social media trend when it comes to promote a business or product across social media sites. Influencer marketing is an inexpensive way to reach a broader audience instantly. This not only helps promote your brand and increase brand awareness but increases sales too. Partnering with a popular influencer in your niche is a great way to get your corporate message in front of a braider audience effectively.
A Quick Overview
Video Content Dominance
Video content is on the rise and will continue to dominate social media in 2023 and beyond. Short-form videos like TikTok and Reels are popular among Gen Z and Millennials, while longer-form videos are gaining traction on platforms like YouTube and Facebook. Marketers need to invest in creating engaging video content to stay ahead of the competition.
The Rise of Niche Social Media Platforms
While Facebook, Instagram, and Twitter are still popular, niche social media platforms are gaining popularity. Platforms like Nextdoor, Clubhouse, and TikTok are attracting different demographics and niches. Brands must identify which platforms resonate with their target audience and create a presence there.
Influencer Marketing Continues to Grow Influencer
Marketing is still going strong and will continue to do so in 2023 and beyond. However, it’s not just about the number of followers anymore. Brands need to focus on working with influencers who genuinely connect with their audience and can create authentic content.
Social Commerce Takes Center Stage
Social commerce is the merging of social media and e-commerce. Platforms like Instagram, Facebook, and TikTok have introduced features that allow users to shop directly on the platform. Brands must take advantage of this trend and optimize their social media profiles for selling products.