Last Updated on October 5, 2023 by asifa
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Years ago, marketers and brands through social media marketing as a fad that might disappear soon like any other trend; however, it is seen that social media marketing is essential and becoming an integral part of aggressive marketing strategies.
Social media platforms like Facebook, Instagram, Snapchat, Twitter, etc., have started as a powerful tool for marketers to reach their target audience and reach greater revenues for brands.
It is a proven tactic to drive results and enhance users’ journey throughout the marketing funnel. With that, social media platforms are generating higher revenues for brands without investing large chunks of budget.
Hence, social media marketing has introduced an evolution in the marketing world, allowing brands to profoundly leverage their marketing game-plan and effortlessly reach a global audience in cost-effective methods.
Social Media Marketing Evolution In 2023
With frequent technological advancements, social media platforms are introducing new features and bringing changes to their algorithms.
Thus social media is undergoing evolution and brought in various innovative attributes that have completely transformed the world of marketing and reaching social success goals.
For instance, Snapchat offers a feature of short-duration appearing video content on its platform, which is not much popular. However, almost every major social media platform has introduced these 24-hour appearing posts, like Instagram Stories, Twitter Stories, Facebook Stories, and even the WhatsApp Status feature.
Nowadays, around 500 million active social media users use these short video live features to interact with their friends and followers through their social media accounts.
This shows that people are rapidly grabbing technological advancements on social media platforms and easily interacting with social media evolution to enhance their social experience.
Hence, brands are facing new challenges to constantly adapt to these changes and integrate these changes into their marketing strategies to stand up for their customers’ expectations.
How To Succeed In Social Media Marketing In 2023?
Several changes have been introduced in social media channels’ features and functionalities for the last five years.
However, you don’t need to use every feature or include every update in your marketing.
Here are some popular social media marketing trends that will last for so long that are proven to enhance your social media marketing game-plan in 2023.
AR or Augmented Reality
Augmented Reality has recently been introduced into social media functionalities, but it is gaining an amazing response from users even in a short period.
Social media platform Instagram or other applications allow users to create unique content with the use of filters, themes, or background designed on Augmented Reality.
As people are enjoying content created AR, brands or marketers can create more unique and creative content by integrating Augmented Reality into their content creation strategy.
The advancement in technology and easy accessibility has allowed people to accomplish their tasks remotely.
Virtual Reality has introduced a platform where people worldwide can interact with each other and offer an experience that they are interacting just sitting next to each other.
Brands and marketers can use this popular trend in their marketing and reach their virtually no matter where they are living on the planet.
Virtually you can offer a great experience to your customers and display your brand effectively even when they are sitting at their home.
Your content calendar may include pre-planned posts with images, text, and video content with the day and time of publication. One Australian marketing firm gained a 340% increase in sales using video content on social media. This clearly shows how powerful video marketing on social media can be.
But one more important format that must be a part of your social media content strategy is Stories content.
As we have discussed earlier, the Stories feature is used by around 500 million users daily on Instagram.
Brands can also include Stories into content creation strategy, and similar to other types of content, the frequency of posting Stories should be regularly.
As social media continuously evolves to magnify users’ experience, it has emerged as a social commerce platform, allowing users to buy from social media posts directly.
There are several tools and features that brands can use to create their online shops or stores on social media platforms and sell their products directly to users on a single platform.
Authentic & Genuine Content
Customers nowadays are interested in authentic and genuine content about products and services before making a purchase decision.
As every brand or business praises itself as the best and the top brand in the market, trusting any brand is an overwhelming task for customers.
Social media platforms have as the pool of user-generated content voluntarily created by the fans of brands or businesses.
User-generated content or UGC works as the social proof of your brand and provide genuine reviews by real customers.
When competition between brands is on edge, marketers must anticipate every possible way to reach the maximum potential audience and survive in this tough competitive era.
Social media is a boon to new competitive edge marketers, allowing them to strategically plan their promotional activities and gain assured results with their efforts and cost investment.