My URL ProMy URL Pro

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    After the NFL Why has Zach Green Chosen to be a Gamer?

    February 2, 2023

    Noteworthy BMW Features You Need to Know Before Buying

    February 2, 2023

    Musician Adam Rodway Has Been Nominated For Juno Award

    February 1, 2023
    Facebook Twitter Instagram
    • Technology
    • Home Improvement
    • Business
    • Gaming
    • Lifestyle
    • Home Improvement
    Facebook Twitter Instagram
    My URL ProMy URL Pro
    • Home
    • Business

      A Beginners Guide to Planning for Refinancing

      February 1, 2023

      Lowering Your Interest Rate Through Refinancing Is it Right for You

      February 1, 2023

      How to Get Started as a General Contractor

      February 1, 2023

      Top Ways to Use Proxy Web Analytics to Benefit Your Business

      January 30, 2023

      Common Problems You May Face During Your Probate Procedure

      January 30, 2023
    • Technology
    • Home Improvement
    • Lifestyle
      • Health
      • Fashion
      • Travel
      • Food
      • Pets
    • More
      • Sports
      • World
      • Gaming
      • Real Estate
      • Digital Marketing
      • Finance
      • Automobile
      • Law
      • Education
    My URL ProMy URL Pro
    Home » Business » Balancing Digital and Print Marketing at Your Restaurant
    Business

    Balancing Digital and Print Marketing at Your Restaurant

    asifaBy asifaDecember 5, 2022Updated:December 18, 2022No Comments6 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    Balancing Digital and Print Marketing
    Share
    Facebook Twitter LinkedIn WhatsApp Pinterest Email

    The marketing world is constantly evolving, but in today’s world, you need a healthy blend of physical and digital media to cover all your bases. The tightrope walk of effectively balancing your marketing efforts is a daunting task from the outside, but with some planning and strategy, you can start marketing like a pro. Learn to know about Balancing Digital and Print Marketing.

    Table of Contents

    • Creating Your Balance
      • Focus on Your Audience
      • Decide on a Budget
      • Keep Your Message Consistent
    • Digital Strategies
      • Social Media Posts
      • Email Blasts
    • Print Marketing
      • Flyers and Handbills
      • Promo Cards
    • Can’t Stop, Won’t Stop

    Creating Your Balance

    Finding the correct spread between digital and physical marketing is the first hurdle in planning a marketing strategy. Instead of simply trying to pick a balance at random, there are a few deciding factors you can consider to figure out where to focus your efforts. 

    Focus on Your Audience

    When creating a marketing strategy, ensure that you’re keeping your intended audience in mind. Generally, older diners respond better to physical marketing, and middle-aged and younger guests are more likely to respond to digital media. Physical marketing materials like flyers or coupons can be handed out with checks or printed in local publications, which are more likely to end up in the hands of your older guests. By contrast, social media posts and Instagram stories are more likely to bring the attention of your younger audience. 

    Decide on a Budget

    When planning marketing strategies, remember that conventional wisdom states that print marketing will be more expensive than digital. Social media accounts are largely free, and users can generate posts quickly and easily. Additionally, websites themselves are reasonably cheap to purchase and upkeep. For smaller (or younger) businesses, prioritizing digital marketing might be best, but putting information in someone’s hand can be remarkably effective if you have the money to spend. 

    Keep Your Message Consistent

    However you choose to split your marketing budget, it’s essential to maintain consistency in your message. If you’re advertising a specific promotion, like a happy hour or lunch special, make sure that both your digital and print media focus only on that promotion. If you use any slogans or logos, ensure they’re the same in print as on social media. The last thing you need is branding confusion based on your marketing campaign; if anything, your brand should only grow stronger in your efforts. 

    Digital Strategies

    There is a multitude of different options when it comes to digital marketing. You can set up a simple website with just a few hours of work, restaurateurs can whip up social media accounts in minutes, and email lists are more accessible than ever to automate. Regarding specific marketing, a couple of tried-and-true strategies do the heavy lifting when it comes to digital marketing: social media posts and email blasts.

    Social Media Posts

    Instagram posts and stories are crucial for spreading the word about your business. Instagram, in particular, has over a billion users, and over 80% of those users follow one or more businesses. The takeaway is that your restaurant’s posts and stories will catch the eye quickly, and you might be losing business by not capitalizing on that built-in audience. 

    Not an Instagram pro? Don’t stress – lots of websites exist to make social media marketing easier. Grab an eye-catching template from MustHaveMenus, plug in the information you want to spread, and post. Here’s a quick pro tip: post right before regular meal times. Anyone opening the app before deciding where to eat might find your post. 

    Email Blasts

    Email blasts have been a staple for years now. Dozens of email services like MailChimp and MustHaveMenus allow you to regularly output marketing material to a large audience in the blink of an eye. 

    Email blasts work best for big promotions or holiday events, so don’t overuse them. Planning a holiday meal kit special and want to get preorders rolling? That’s an email blast. Advertising happy hour? Leave that one for Instagram. If you don’t overuse them, email blasts have the added boost of putting your marketing directly in front of your regulars. An email will generate excitement when your guests see your restaurant’s name pop up in their inbox. 

    Print Marketing

    Putting your restaurant’s info into someone’s hands is still a powerful tool in your marketing arsenal. Having a physical object allows their mind to create a sense of memory that might motivate them to seek you out. This is especially true if your print marketing contains things like coupons. If you offer potential diners a free appetizer or a discount on a meal, they’re more likely to head your way come dinnertime. 

    Flyers and Handbills

    Flyers can be a little pricey to print, but they’re easy to make with MustHaveMenus, and they make it easy to spread the word locally. Pass them out in highly trafficked areas, drop them off at coffee shops, post them in windows, or even have them printed in local publications.

    Due to the cost factor, it’s best not to advertise anything particularly time-sensitive in flyers. Happy hours, long-running promos, or lunch specials are your friend here. If you want maximum bang for your buck, a flyer’s info should be valuable weeks or even months after printing. If you want to encourage maximum return on your investment, make the flyer a coupon – something to the effect of “present this for 10% off your meal.”

    Promo Cards

    Promo cards are an excellent tool for restaurateurs in a variety of situations. Everyone loves a free appetizer, and if you pass the cards out at events or businesses, you’re almost guaranteed to see an upswing in your guest count. They can also be uniquely helpful in resolving guest complaints or frustrations during their visit. In addition to helping with their problem, handing them a card for one free appetizer can incentivize your diners to give you another try for a better experience. Lowering the threshold for that repeat visit might lead to future return trips, and all it costs you is printing the cards. 

    Can’t Stop, Won’t Stop

    There’s no reason to limit yourself to these options! The possibilities are limitless, and as long as you approach your marketing with a strategy in mind, you’re bound to see a boom in your business. Marketing is only scary until you take the plunge, but before you know it, you’ll have a line out the door with folks who found you online and in person. 

    Apart from this, if you are interested to know about PDF Merge for Businesses then visit our Business category.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr WhatsApp Email
    asifa

    Related Posts

    A Beginners Guide to Planning for Refinancing

    February 1, 2023

    Lowering Your Interest Rate Through Refinancing Is it Right for You

    February 1, 2023

    How to Get Started as a General Contractor

    February 1, 2023

    Top Ways to Use Proxy Web Analytics to Benefit Your Business

    January 30, 2023

    Common Problems You May Face During Your Probate Procedure

    January 30, 2023

    5 Best Outdoor Furniture for Four Seasons

    January 30, 2023
    Add A Comment

    Comments are closed.

    Recent Posts
    • After the NFL Why has Zach Green Chosen to be a Gamer?
    • Noteworthy BMW Features You Need to Know Before Buying
    • Musician Adam Rodway Has Been Nominated For Juno Award
    Don't Miss

    After the NFL Why has Zach Green Chosen to be a Gamer?

    By khubaibFebruary 2, 2023

    Zach Green is an ex-collegiate/ NFL preseason football player who has turned into a gaming…

    Noteworthy BMW Features You Need to Know Before Buying

    February 2, 2023

    Musician Adam Rodway Has Been Nominated For Juno Award

    February 1, 2023

    A Beginners Guide to Planning for Refinancing

    February 1, 2023
    Stay In Touch
    • Facebook
    • Twitter
    • Pinterest
    • Instagram
    • YouTube
    • Vimeo
    Our Picks

    After the NFL Why has Zach Green Chosen to be a Gamer?

    February 2, 2023

    Noteworthy BMW Features You Need to Know Before Buying

    February 2, 2023

    Musician Adam Rodway Has Been Nominated For Juno Award

    February 1, 2023

    A Beginners Guide to Planning for Refinancing

    February 1, 2023

    Subscribe to Updates

    Get the latest creative news from SmartMag about art & design.

    Top Picks
    • Technology
    • Home Improvement
    • Business
    • Gaming
    • Lifestyle
    • Home Improvement
    RSS
    • Register
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    About Us

    Hi, Welcome to My URL Pro. My URL Pro is a news and updates website which uploads only official and authentic content. My URL Pro was founded in 2019 by Abdul Waheed.
    Contact us: admin@myurlpro.com

    Facebook Twitter Instagram Pinterest
    • Home
    • About
    • Contact Us
    • Privacy Policy
    © 2023 All rights reserved by My URL Pro.

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Go to mobile version