Last Updated on March 10, 2023 by Hassan Abbas
Mobile apps are becoming a necessity for every day by day. You will find billions of app on the play store. Some apps are most used like WhatsApp and Instagram. Some are used for services like grocery, cab bookings, and courses. So here the traffic on the app divides as per their requirement. Every app provides some value to users. Users prefer those apps which solve their problem within seconds. Those apps which solve problems quickly have high traffic on them. The mobile app traffic varies from app to app. As such case, there are so many factors to increase organic traffic on your app. Not every good looking app is preferred by users. It should have a big impact on our daily lifestyle. The app should be making your life easy and saves your time.
Suppose, the Zomato app shows the all available outlets nearby you during day and night. Zomato provides flexible services. You can order your food 24*7. Such apps gain high volume traffic because of its flexibility. So if you are a developer or mobile app development company in Dubai, you have to develop apps that provide flexibility to your users. In this article, we will talk about how you can increase your organic traffic on your mobile app.
What is Organic Traffic?
The traffic which you earned on your app without paid advertising is called organic traffic. You have to go for strong SEO for your app ranking. In SEO, the major role is played by keywords. You use keywords that have high volume and low difficulty. By all of this, you set your title and meta description. If your content is distinct and has high quality, your app or websites rank on the search engines.
But SEO is for websites, for the app you have to do App Store Optimization. There is a difference between web apps and mobile app. In-app store optimization, keywords, and description are also used. Here, you have to rank your app within the app store. The app ranking impacts your app traffic. There are several factors we will talk about further you have to optimize for your app ranking. Once your app ranks, your app will get high volume traffic without paid advertising.
Factors To Increase Organic Traffic On Your Mobile App
1. App Optimization for Organic
When it comes to optimizing your app, optimize everything that you can from keywords to reviews and ratings. The app store optimization is similar to SEO. You have to do strong keyword research for your title and meta description. Use keywords in the title and description which have high volume and less difficulty. Apart from this, check your reviews and ratings. Ask your users to provide reviews so that your app rankings go high.
2. App Linking for Organic trafic
Apart from optimization, you must-have websites to link your app. Link your app to your websites and social media accounts. This will help to market your mobile app. You can build your own landing page and link your app to that landing page. So that any user who comes on your website ended up downloading your app. Also, list your app in the google play store and app store so that users directly land in the app store.
3. Branding & Marketing
Use your brand on social media accounts so that users get aware of your app. Also, use screenshots and short videos in your app description. The videos and screenshots will help users to understand app functionality and specifications. It will all help you to market your app. Also, enable app indexing so that your app gets indexed by google. It increases the chances of ranking once it crawled by Google bots.
4. App Promotion
Apart from branding and marketing, promote your app on different platforms and websites. There are several websites that can promote your app. You can post your app on such websites and increases your app awareness among users. Some websites like Appstorm, Netted, and springwise promote apps on their platforms. Other things like email marketing and paid advertising you can also try once you get enough traffic.
5. Sharing & Referencing
Create your app enough engaging that users share it with their family and friends. Users trust their family and friends’ opinions about brands. The brands get popular by word of mouth. The word of mouth marketing gives your brand a strong image among users. Ask your users to share your app with their family and friends. Also, integrate the share option within your app so that users share it on different accounts.
Conclusion
The apps are being used day by day as per their optimization. Here we are talking about optimization because those apps which are highly optimized are only getting the download. App optimization has become significant for your app business. If you do not add elements like screenshots and how-to videos within your app description, users will be confused about your app. Apart from this, also optimize keywords in your title and meta description.
The app store optimization is similar to website SEO. you have to rank your app in the app store. Your app branding is also mandatory after its optimization. Insert share links within your app so that users can share it with others. Also, market your app on social media accounts where you get a relevant audience. We have discussed various things regarding enhancing organic traffic on your mobile app. We hope, this article has helped you to understand how to increase your organic traffic.
