Investing time and resources in E-commerce app development can be a game-changing decision for brick-and-mortar store owners and online retailers. Websites are the best way to connect with the potential customer base and obtain decent conversions. Mobile apps offer much better results because of their portability, convenience and in-app features.
According to eMarketer, mobile e-commerce sales in the last year were around 70.4 percent compared to desktop spending, which was 29.6 percent. Also, the global e-commerce market is expected to reach 4.5 trillion USD bar by the end of this year, which is almost double of 2017, which was 2.3 trillion USD.
Leveraging ecommerce app development services can prove a very lucrative investment for retailers. Although, before getting into it, a business should ponder upon its target audience, revenue model, project scope, features and several other following factors as listed below;
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Business model of eCommerce Mobile App.
There are multiple e-commerce app development models that one can deploy for their business setup. Some of them are B2B models like Alibaba, C2C models like eBay, B2C models like Amazon or C2B models like Fiverr or Upwork. A business should verify if its operation model needs an aggregator for managing delivery or directly ship the product to the customers.
Market research of eCommerce Mobile App.
Understanding the buyer’s preferences is vital for any business that is getting initiated with e-commerce web application development. Retailers should conduct apt research to comprehend the target audience in a better manner. Analysing the likes, behaviour, dislikes, and shopping patterns of the target audience would help to make an app that can meet their needs.
To make an app that has a sui generis value proposition to offer so that retailers can make a list of rivals and locate what makes them the first choice of the buyer in the market. App owners should try not to imitate the app interface, colouring patterns, features, or revenue model; instead, they should conduct research and analyse the competitors’ project scope.
There are multiple e-commerce platforms such as Shopify, Magento, WooCommerce that an e-commerce app development company utilizes to develop business-centric websites. The same-store can be converted into an iOS or Android app with some customization from the app development. The need for android, iOS or other hybrid app development can be decided based on target audience and goals.
To make a great app UI/UX, one should concentrate on appealing visuals, colour schemes and seamless transitions betwixt screens. A user-friendly interface with quick check-ins, easy navigation, and interactive design is preferable among the customers and restricts app abandonment. Hence, your app can be impactful with the right branding tactics.
Features that can be deployed in an e-commerce application.
An e-commerce application includes 3 elements: vendor application, customer application and admin panel. While the customer’s app is for e-commerce users or end-users, the vendor app is for retailers or manufacturers who deliver directly to customers’ doorstep or select to supply inventory to a logistics partner or e-commerce business.
– Advocated filters.
– Voice search.
– Specification of the product.
– GPS tracker.
– One-step sign-in.
– Product Wishlist.
– Comparison tool for products.
– Managing orders and catalogues.
– Subscription plan.
– Registration and login.
– Management and setup of multiple stores.
– Auto-adjustment of inventory.
– Payment analysis.
Admin panel of Mobile App
– Promotion and rewards.
– Analysis monitoring.
– Dashboard management.
– Secured login.
– Product info update.
– Customer management.
– User management.
Advanced features that you can deploy in the e-commerce application.
Hiring mobile app development company in Sweden will help your business integrate powerful features to enhance the customer experience:
Push notification of Mobile App
With this, e-commerce businesses can update app users about new discount offers, products in the cart, and the order’s status at various stages. This provides firms with personalized interaction with customers and cross-sell.
Chatbot interaction of Mobile App
It allows firms to enhance customer service operations. It enables a person to connect with support agents in a quick time frame. It also helps in auto-call logging and leads identification adding to organizational efficiency.
Payment methods of e-commerce Mobile App
An e-commerce app should offer various payment methods such as card payments, mobile wallet payments and net banking. Also, retailers can purchase point of sale (POS) devices that would enable physical payment acceptance with a single swipe on the POS machine.
There are other features, such as full synchronization, use of AI, and social media interaction. One should also analyse the cost of making an e-commerce mobile app. As we have seen above, e-commerce app development allows customers and retailers a seamless experience with better delivery reach.