For a beginning business owner who needs to make the first introduction of your company’s presence on the internet known, you might need the services of an SEO consultant. This article has one goal. To let you, the reader into what you should be aware of and the intricacies involved with the task.
There is no need to tell you that having a company website these days is not luxury but a thing of necessity if you want your business to be profitable. However, it is not just having a website that will get you going. The wrong impression of many business owners is that a website is all you need and traffic will start pouring in. There are things to do. The website is just the first step in an array of other different steps you need to incorporate.
Understanding The Benefits Of Good Search Engine Optimization: SEO Consultant
A lot of people have heard about search engine optimization without really knowing the specifics. I remember about 5 years ago. There was this friend of mine who was talking to another guy about setting up a website then I overheard my friend mentioning SEO. All of a sudden, I became alert because I had a premonition that he did not know what he was talking about.
After their conversation and the other individual has left, I asked my friend what he meant when he mentioned SEO. By the way, SEO is short for Search Engine Optimization. He looked at me and seemed to be confused. I asked him again did he know what SEO was all about. It is when you type the website into Google and the site comes up he replied. This is totally a misunderstanding of search engine optimization. This is however not a singular case. There are millions of people who have no clear cut understanding. Believe it or not, many companies who claim to be doing SEO have such people. That is the more reason you would want to conduct real vetting efforts in picking an SEO consultant for your website needs.
The benefits of search engine optimization are many. You will find out that the more you delve into it, the more you see the benefits. When done right, SEO can really, really, really reduce the how much money you spend on advertisement or PPC (Pay Per Click).
Since I started practicing search engine optimization more than 7 years ago, I have never for once used PPC and yet I was able to make solid revenue. All I did and have been doing is using SEO (both on-page and off-page) to rank for specific money keywords and thus drive potential buyer traffic to my websites.
I am not trying to discredit PPC here. I am just not a fan period! I have probably been influenced by the fact that when I first started to promote other peoples’ products through affiliate marketing, I didn’t have money to spend on advertisements. Back then, I was still struggling to put food on the table for my family. Therefore, the only option for me was to turn to SEO. It was almost free. All I needed was time and time I had since I was unemployed. It was slow to yield results but it paid off on the long run.
A good search engine optimization consultant will explain to you in details the difference between these two tactics whether you should opt for the classic SEO or go for PPC or both. Of course everything depends on your requirements and goals.
What To Look For In An SEOConsultant
When looking for a person, company or agency to manage search engine optimization for your business, there are certain things you should pay attention to. It is like interviewing. Do not hold back to ask questions. The more you ask the more you will know. If you are paying for their services then they should make good on their promises.
In my opinion, one of the first things to ask is for them to show you what they have done. I mean let them show you examples of websites that they have managed or still managing and how they succeeded with the efforts. I would like to cite an example of an SEO consultant company in the greater Houston area which does this. They simply showcase the websites that they manage, provide proves of their successes with big big corporation in Houston as well as other companies around Texas. If you ask me, I think they are trying to be transparent to their clients.
Words Of Mouth Can Also Help
This might be a little awkward but I like to use it. If I were you, I would like to find out who are the current or past clients of the SEO consultant I am planning to hire for my website. I would like to get hold of their contacts whether in form of telephones or emails or whatever. Then I will contact them and ask them about their experiences. Ask for their advice whether to go ahead with your plan or not.
There is no guarantee however about this method but it may be well worth the try.
Check Online For Portfolios of SEO Consultant
This is the most common method of vetting for a probable SEO consultant. You can do a search online and if you are lucky, you can come across valuable information. Google reviews may also be a very good place to discover and what people are saying about a particular SEO consultant.
I hope this little article has been of help!