Digital advancements have been a boon in the world of business as they can now operate beyond their geographical location. This has resulted in increased competition, making it important for brands to focus on content marketing. While content marketing has many aspects, video marketing is the most common form of content marketing. Today, 87% of businesses have video as a part of their digital marketing initiatives.
By definition, using video to promote one’s brand profile and attract new customers is called video content marketing. The video content can be in the form of live video, webinars, explainer content, live courses, etc. Brands can host a video on social media platforms like Facebook, Instagram, YouTube, or on their website.
The beauty of video marketing is its versatility. Video is the right fit for both B2B and B2C brands and provides a convenient way of making your point. Video messages are easily accessible to a large audience.
Unlike the past, video creation today is simpler, and you do not need extensive technical knowledge. Even without the traditional recording and editing knowledge, you can create exemplary content that stands out. There are free editing tools and smartphone-based recorders that let you create video content in no time. If you are still unsure of whether to include video in your marketing strategies, here are six points that will help you make your mind.
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When a small business launches an innovative product, one of the major challenges is to get the target audience to understand it. Often, people do not feel the need for such a product. For products with extensive marketing competition, explaining the features is the key to attracting audiences.
With video, you can give a realistic demo of your product and illustrate the utility and features. 94% of businesses feel that video gives their target audience a better understanding of their business offering.
Technological advancements have simplified the process of video viewing. Today, a good fraction of the human population has smartphones with internet access. Such people catch up on video viewing while on the go. The fact that a billion people watch YouTube videos every day is a testimony to the growing popularity of video.
The preference of video is not restricted to YouTube alone. Twitter reports a ten times higher engagement on posts with video content. The platform gets more than two billion video views daily.
While recognizing the audience’s preference towards video, you need to acknowledge the video trends as well. For example, Facebook gets an average of 8 billion video views per day. However, 85% of such videos are viewed with the devices on silent. Thus, by creating content with subtitles and text overlays, you complement the existing trends. Your viewers will feel encouraged by this, and this will prompt them to follow your content.
The average internet user is picky and likes being given options. With video, brands can diversify their marketing initiatives and accommodate the interests of their target groups. For example, an explainer or demo video is powerful in attracting potential customers and pushing them to make a purchase.
A product setup video helps to simplify the user experience and win their loyalty. With behind-the-scenes and event videos, you give a personality to your brand. You can create meme videos, animated content to entertain the viewers and keep them hooked to your brand page. It is impossible to achieve this level of diversity with any other form of digital content.
Getting on the first page of Google search results is the dream of hundreds of businesses across the globe. Google and other top search engines prefer video over other forms of content. That is why pages with video are listed above others. You can add relevant keywords to the video title and description to boost your digital visibility.
When a product page has a video, the viewers are likely to be interested in the content and spend a long time on the page. This is especially true for videos in the 2-to-3-minute range. If multiple viewers spend a longer time on a page, the search engine interprets that as relevant content. This boosts the SEO, and the search engines display the web page to more internet users. Moreover, when a viewer spends a long time on your webpage, you stand a better chance of convincing them into making a purchase.
One of the main reasons why smaller brands are skeptical about video marketing is the time-consuming production process. However, you need to look at the bigger picture and understand that video gives a good ROI. The fact that your viewers are more likely to watch your video over any other form of promotional content is a major boost.
With proper planning, you can create high-quality videos on simple smartphones and free editing tools. Several video editor tools let you create videos from pre-set templates. By cutting down on the expenditure, brands ensure a positive ROI from their video initiatives.
With video, you can cross-promote your content across multiple social media channels. Webinar recordings can be shared on your brand website. These contents add value to the user and attract organic traffic.
You can incorporate videos in your broadcast emails. Google users can play YouTube videos from the email link without having to open the link in a separate tab. This simplifies video sharing and makes the recipient more likely to listen to your message. You can also share videos of satisfied customers, seasons greetings videos, and product launch announcements in your broadcast emails.
The scope of video marketing is immense, and it allows brands to go for a targeted marketing approach. These days, enthusiastic firms are segmenting their target group based on interests. Post that, they are creating exclusive video content for each group. Such customized content satisfies potential customers and leads to better conversions. Over time, this translates into better sales and helps in business growth.