When to Use Bulk Texting in Business

Business users have been using text messaging for a long time now. Ever since the beginning of SMS, shortcuts have been used to save time from having to type out full words and phrases. These shortcuts have become so useful that they’ve become standard within the industry.

Only recently, however, have businesses started to take advantage of another great feature in SMS – bulk messaging. Bulk texting can provide several benefits for your business and will allow you to communicate with as many as 100 contacts at one time.

Benefits of Bulk Texting

Bulk texting has several benefits for your business. By using bulk messaging, you can increase the number of contacts that you can communicate with by 100x. Here are some additional benefits of sending bulk text messages to your contacts:

Shorten communication time

Writing out individual texts to many people will take a lot more time than sending one bulk text to everyone. Communicating with your entire contact list can be done in just a few seconds, as opposed to several minutes or hours that it would take otherwise.

Improve communication

Bulk messaging is a great way to improve communication with your contacts. Instead of having several different conversations that cover the same topic, you can send them one cohesive message that they can all read at once.

Improve customer service

By sending bulk messages, you’re improving your customer service level. You can provide them with one quick and easy message, without having to pick up the phone and call each customer individually.

Bulk Texting Works Best in These 5 Situations

Bulk text messaging works best in situations that fall into one of these categories:

1. Promotions and Sales

With the ability to send multiple texts at once, bulk messaging is a great way to get your advertisements and sales promotions out there. This will allow you to communicate with all of your contacts about an upcoming sale or promotion quickly.

2. Event Invites

If you are hosting an event, sending out bulk text invites to your contacts is a great way to not only spread the news about the event but also get RSVPs. When an individual RSVPs yes through a text message, it will allow you to have their contact information ready in case they don’t show up.

3. Weather Alerts

We’ve all seen the warnings on TV about dangerous weather conditions, such as tornadoes or hurricanes. During times like these, you’ll want to make sure that your entire contact list is aware of the upcoming changes to avoid stressful situations (i.e., someone trying to drive home in a tornado).

4. Alerts and Reminders

You can also use bulk text messages on schedule for alerts and reminders on important dates, such as birthdays or anniversaries. In addition, this is a great way to keep all of your family members in the loop with whatever information is happening around the home (i.e., you have a house guest) with just a few simple texts.

5. Customer Support

If your business offers customer support, bulk text messaging can be used as a great way to keep all of your customers in the loop with issues that may arise. Rather than having to deal with questions from multiple customers separately, you can communicate important information quickly and efficiently with everyone at once.

Zara Raza is the Head of Marketing at Sunvera Software. She has written several blogs on technology, software, marketing, education, business, and more.