Ideal blog post length is a skeptical decision that every business or blogger needs to make while writing a post. While there is a common notion among the Seo agencies in Dubai that this length is variable and is highly dependent on various aspects like your target readers, topics, and marketing strategies, there are specific stipulated measures that could help you get an idea of this. It has occurred at least once in our minds, does the length of what I write matter? Honestly, it dies, and it affects your post more than you could imagine!
Content marketing has grown dramatically over the decade and continues to do so and has become more critical to growing your business. If you’re a person who keeps track of the trends, you will have a clear idea that the length of your post directly influences organic SEO. Here is what to consider while deciding the ideal blog post length.
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Determining the Length of Your Blog:
Identifying the blog post length is a tedious task as several factors appear in the picture while you are at it! First of you must know the usual lengths that are worldwide being used for blogging and how it affects your posts.
The Different Blog Lengths in ideal usage:
It is a common notion that shorter posts get higher reads. Ask Google and Search Engines which rank your posts and which affects most of your SEO traffic. The number of words distinguishes your blog post, and you can put them in the following categories according to the length:
200-400 words: (Very Small)
These concise posts are most suitable for analyses and engagement. The tiny content pieces are not ideal for getting ranked in SEO. They are rigorously prepared for product descriptions or services and reviews.
400-600 words: (Small)
These are recognized as smaller posts, although a few say they are “the merest length.” These are not considered highly informative posts, like a bite-size, go-to read for average readers. They are rather suitable for social pieces and engagement; nevertheless, not very long to manage website traffic or influence SEO.
600-1,000 words: (Average length posts)
These are deemed enlightening posts with a current style. The posts are excellent for introducing influencers and building SEO deliberately. These posts are easy to create and can accommodate enough keywords to initiate the SEO ranking.
1,000-1,500 words: (Long Post)
Based on your readers, these more extensive articles can create an impression on your lead growth. With valuable content in the post, this length is estimated to be a great tool to encourage organic website traffic by partnerships, link building, and calls to action.
1,500-2,500 words: (Elaborate posts)
These articles are usually most catchy in terms of SEO as search engines like Google relish lengthy posts! If you are studying to get organic search traffic, this length gives you the liberty to add many relevant reference links, train your audience, and incorporate downloadable content.
After understanding the categorization of different blog posts and their benefits for SEO, you must consider the following factors to identify which category your blog posts is about to fall in:-
- Determining your Audience
- Understanding your Reach
- Optimizing Blog Length for SEO
- How to Break up a Long Blog
Determining your Audience
Determining the audience aids you to understand the intellectual level and understand what they might be willing to read and what information they might be seeking. This information will help you create posts according to that. The readability can be interpreted according to your audience, and you can even judge the length of the post your readers usually prefer. Seo services in Dubai suggest you ask these questions to get an insight into your audience.
- Which social media applications do your viewers share the content commonly?
- What kinds of media origins are they watching?
- What varieties of content do they share?
- How large are the posts they are willing to engage with?
These answers will brief you on what your audience wants in blog posts and what must be an ideal length for them.
Understanding your Reach
While you initiate writing your blog, it’s essential to recognize that its mission is to communicate to the appropriate audience. Your post content resonates with your brand, mission, and business. Therefore, when you estimate word count, you must examine how far your content can approach your objective audience. Remember, each word in your blog carries the potential to influence more people. Note that filling keywords into search engines is a strategy everyone is running behind, and it sure does deliver the result if you optimize the frequency of the target words!
If you hit the precise word count, your chances to get your optimized content on top pages of search engines and reach more people will also grow exponentially.
Optimizing Blog Length for SEO
As stated already, the length of the posts and the categories you can put your content influences a lot on your SEO results. If you go for blogs that are longer and more elaborative in nature, you sure can incorporate better information, make your posts more readable and easy to comprehend, and ensure that you have enough space to insert the right amount of keywords and links without having to insert them forcefully.
With a good grasp that longer articles work better for SEO for varied reasons confirmed by the SEO agencies in Dubai, it is not an easy task to put together a blog post of more than 2000 words with all information being relevant and cut-to-the-point! Here are some strategies to ensure that you don’t have a hard time writing a long blog post while simultaneously ensuring that your audience doesn’t have a hard time reading everything to the end.
How to Break Up a Long Blog?
Now that you’ve defined your viewers, identified what they resonate with in terms of content, and optimized posts for SEO, you must understand that it summed up to be a pretty massive task for you to finish up? Here are smart pointers on writing faster and better, be it a long post or a short post.
Keep in mind, your readers are not always reading entire paragraphs; they are in search of some information and wish to obtain that as quickly as possible. Having mentioned that, splitting up a long blog is essential to grasp your readers’ attention and encourage them to stay on the page for longer. Few techniques to break your long blog down are:-
- Write succinct paragraphs.
- Use white spaces between paragraphs and headings.
- Formatting is an excellent way to highlight crucial points.
- Include interactive, high-quality illustrations or pictures.
- Break up sections and add calls to action(linking can be made easy and organic this way)
- Add a conclusion
Whether you opt for longer blog posts or shorter ones is dependent entirely on your business goals, target audience, and the potential of your writers in delivering faster content. Despite having long posts, you also need to maintain consistency in your posts; therefore, you can not take forever to create just a few posts. Smaller content is not digging traffic for your website. However, who are we to decide! The decision is on you, and you better make your decision right!