Last Updated on May 1, 2023 by Umer Malik
The year 2022 is upon us and a lot of things will be changed due to the world lockdown from the last 2 years. The same is the case with digital marketing. There will be a lot of things to focus and there will be many changes in the SEO campaigns as online competition is increasing.
So, here are a few things that you already know about. But from now onwards, you have to give more importance to these SEO factors.
Short Videos
With the introduction of musically, the trend of short videos has increased. Now everyone knows about TikTok videos, which is the new name of Musically. Due to the popularity of these short videos, Instagram has introduced reels and Facebook has introduced story features.
Now more brands are using the short videos feature on different platforms to promote their brand. YouTube also introduced the “Shorts” feature. So, if you are an SEO expert, you should focus more than ever before on Short videos to promote brands instead of making long videos on your YouTube channel.
Use Influencers
Now, it is easy to contact new models and actors and all the credit goes to the TikTok, Snack Videos, Insta Reels and YouTube shorts. You can find a lot of ‘to be actors’ and influencers on these platforms who are capable to promote your message in their short videos.
Instead of introducing your brand by using long detailed videos, it is better to give your message in a 30 to 45 seconds video. In this way you can reach to more people and they will get your message.
These influencers on such platforms can do the work in no time and can reach a lot of people due to their huge fan following.
Google My Business
For the local business that is operating online, Google My Business is a good way to get more orders and Leeds. You can increase the leads if you have a Google business listing.
It is good to include the maximum service areas and don’t leave any field empty. Provide as much information as you can. But make sure that your information is accurate and to the point. Try to include more keywords in your Google My Business listing.
Don’t Ignore Traditional SEO Practices
When I say that you should focus on the new SEO trends, it doesn’t mean that you should ignore the traditional SEO practices. The importance of SEO backlinks (link building), guest posting, and social media marketing is the same.
Choose the Right SEO Keywords
It is very important to choose the right SEO keywords. Without this, you can’t promote your brand online. Whether you are trying to promote it through short videos, influencers, Google listing or link building, choosing the right keywords is more important.
In short videos and posts by influencers, you need to use the hashtags and these hashtags will be selected based on your SEO keywords.
Here are some tips to choose the right SEO keywords:
Long-tail Keywords: Instead of using short and general keywords, it is good to use long tail keywords. Long-tail keywords have low competitions and most of the people who like to buy some product or service will search with the long tail keyword.
Local Keywords: For a local business or local services, you should focus on the local keywords. These keywords are made by adding the service area name in the main keyword. In this way, you can focus on the local customers around your service areas.
Check SEO Difficulty: There are different SEO tools that provide an estimate of difficulty to rank a keyword organically. Though these are just an estimate and they don’t provide the actual value of how difficult or easy it would be to rank a particular keyword, but you can get an idea about the keywords.
There are just a few tips for selecting the best SEO keywords. You can get more information about SEO keyword searching and selection on this link: https://miwebdesigns.com/seo/choosing-the-right-keywords-for-your-seo-strategy/
Final Words
These are some important things that you should focus on to beat your competitors while doing the digital marketing of your products and/or services. If you follow these things, you can get good results and can increase your online leads in 2022.
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