Have you grown your following? Have you built your brand and invested in the content? It is time to move to the next step. Guess how you want to steer your business to the next level? Social advertising is the way. Even so, advertising on social platforms is not easy for myriad reasons amongst them is timing. You want to get your timing right.
Businesses normally pump too much into advertising too early or too late. You want to know about various types of social advertising. Today’s sales environment is customer-centric. Everything is geared towards the betterment of the customer. Take some time before you branch out.
With digital transformation, information is shared very fast. The key to the success of your business is therefore pegged on timing. You don’t want your company to fake customer-centricity as this may be costly in the long run.
Are your operations and marketing departments aligned? Before pumping dollars into ads, ensure that the marketing and operations are feeding each other. You don’t want the two departments to compete. Are you there already? Have an integrated approach to the brand. This means your company is yearning to invest in the best social media platforms. Here are some.
Instagram advertising
How do you engage your audience? Instagram allows you to come up with captivating photos and video ads that get your audience hooked. Instagram is a diverse user base, it has more than a billion active accounts every month. But how and where do you start? Having followers is of prime importance, remember you can buy Instagram followers to boost your reach.
To tailor your ads towards customer centricity, you want to have them aligned with your objectives. Here are the three objectives on Instagram; Awareness, consideration, and conversion. Moreover, you can choose the kind of audience you want. There are saved custom and Lookalike audiences. Before diving into Instagram, you want to acquaint yourself with different types of ads on Instagram.
- Photo; these are photos that are beautifully made to glue the audience. They intend to bring a connection between the product and the audience.
- Videos; There are short clips aimed at promoting your business. Have you watched the Ted talks? Why do they have a standard time of 18 minutes? The human brain is addicted to distractions and gets bored easily. You want to keep your clips short and on point.
- Stories. Do you have a brand story? This is what establishes your brand amongst its competitors. It involves videos that appear on your account for 24 hours to engage your followers.
Facebook ads
This is the most popular ad platform. But how big is the reach of the powerhouse platform? According to 2018 reports, Facebook had more than 1.45 billion daily users. Are you wondering where your customers are? A good number is spending their time on Facebook.
But what is the key o reaping out of this platform? Do you know your capabilities? Do not try to reach all your customers at once. You know, in the life cycle of every product, there are innovators, early adopters, late adopters, and laggards. How would you identify these cohorts if you focus on reaching them all?
The main reason why most businesses don’t optimize their sales on Facebook is lack of engagement. The ads are not unique. There is no integration of brand strategy. To maximize the outcome of Facebook ads, integrate your brand with SEO and content strategy.
This is a pure delight. It offers a unique experience. Customers can feel the business have their interest at heart. The more specific your ads are, the better you are placed to capturing millions of monthly users. Facebook presents a variety of ways to run a successful ad campaign.
Even so, you must have proper timing. Know your core audience and protect your brand. While running your ads, you will notice that a certain percentage of your audience becomes interested in your products after a few ads. You want to increase engagement with such an audience to produce remarkable results.
Youtube ads
How do you create deep connections with your audience? While other social media platforms provide several ways of connecting with your audience, YouTube takes it a notch higher. Here, you get to hear the ads as they are; the timbre, the warmth, and the tone.
Did you know that on mobile alone, YouTube reaches more 18-49-year-olds than any other network? Do you still use traditional marketing methods? Are you wondering where most of your audience is? You want to dive into YouTube. Youtube is more than just content sharing, it is a community.
Guess how our parents were brought up? They found themselves in communities and they derived their self of belonging from it. Social media platforms provide this community. With YouTube, you get comments about your products, followers, and several features that make the experience incomparable to any other social platform. There are so many users sharing content on the platform. The coming of the Coronavirus led to a surge in several users.
People spent most of their time at home therefore the only way they could connect with others is through YouTube. As of 2020, there were more than half a million YouTube channels. While using this platform, you want to use your story.
This allows your audience to know the values you have woven and how exactly you will use them for their good. A great way to start is having product reviews, testimonials, walkthroughs, and exclusive demos.
When asked to choose the best field between art and science, Steve jobs recommended being a mixture of both. Mixing old and new wine takes the taste to a new level. This is true about YouTube. It allows the combination of traditional and social media marketing techniques. Else why would companies spend 5 million dollars on a 30-minute super bowl ad?
Doubting whether traditional media and advertising still work! YouTube is here to enable you to optimize the usage of traditional ads. With YouTube, you are guaranteed to get the best out of both sides of the world. Other social media platforms work on original content while under the able leadership of YouTube.
Do you have a strategy? Ready to incorporate these kinds of ad into your strategy? To reach your goals, you want to familiarize yourself with WebEx offers. It’s a great place to start.
