Everyone, who are aware of SEO and associated with any of the best SEO Company in India would surely know two things for sure – conversion rate should be high, and bounce rate should be low.
Well, there is nothing like a high bounce rate is bad, it always depends. It can be bad sometimes.
This article is all about how anyone can improve the bounce rate, engage with the target audience, and satisfy the visitors.
Before delving deep, it is necessary to revise the term bounce rate.
In a single word, it is a non-interaction visit or a single page. Whenever any visitor comes on your website and visits the page without any formal interaction, and then leaves the site, it is considered as a bounce. It indicates a high bounce rate, which is not good for your online image.
Take below a compiled list of tricks into action to reduce your bounce rate.
Let’s know them all in brief.
Web page speed
We all want to make the users happier and how we can do it is important to consider. The most important tip you need to consider for reducing bounce rate is web page speed. You need to make your website speed faster than usual. Your visitors will not prefer to wait for 5 to more minutes on your site to fully load, be it on mobile or desktop. The speed of your page is a ranking factor. But if you improve engagement with the speed, that has wider SEO implications.
Search intent satisfaction
Once you are done with the website speed, an easy way to lower the bounce rate is to broaden the search intent satisfaction. Let’s understand this with an example if we target the keyword “silver necklace” but there are different search intent. Maybe, people want to search for silver necklace shops near them, or the best silver necklace designs, or something else.
Thus, you need to get a clear idea about the search intent before pouring the efforts.
Adopt pyramid writing trick
We all want our visitors to spend more time on the website and make a purchase. How could you do that? It can happen with extremely engaging content so, you need to work on the content part. Make sure to create content in a pyramid style. What is it? Well, in this style, the writer will answer the question at the start, then go into details, and then the creative content part. The writing style is inspired by journalism and it will surely work for your website contents too.
Add media smartly
You can start adding informative and engaging images, videos, and any other sort of media. If you are good at researching, you may come to know that the most recommended pages have a video. You can even try mixing your formats. Averagely, videos are around 9 to 10 minutes and by creating attractive and informative videos on the website, you can keep the audience there for a while, which is good for SEO.
We all want to build smart CTA so that visitors click CTA to buy the product or check out the download or anything that you want them to do. One of the smartest ways to improve CTAs is to include the ranking keyword in the CTA. This is a smart way to improve engagement and reduce bounce rate.
After focusing on SEO factors, you need to work on your social media promotions. For that, contact the best SEO Company is the best to go for.