In recent years, many businesses are switching to digital. People remain firmly loyal to print, posing the enduring question: Digital marketing vs print marketing – which is better?
Print marketing is tried and tested. We all know what to expect; it’s authentic and trustworthy. However, it also faces accusations of being outdated and expensive. Against this, digital is fast, accurate and cost-effective. But it’s also impersonal, less memorable and intangible; you don’t want your campaign to urge lost within the ephemeral digital clutter of today’s online world.
Print Marketing Continues to Evolve
The myth that print marketing is not alive actively. But the reality is that print media has grown with the help of new technology. The numerous advancements, such as the use of AR- Augmented Reality have transformed print into an effective and powerful medium. Furthermore, advancements in it are variable data printing which has lowered the printing costs.
However, various digital printing companies in Dubai is the best example of the advancement of print marketing.
Meaningful Connections build by Print Marketing
The characteristic quality of printed media blows into the consumer’s ‘haptic memory’. It works as the most lasting form of emotional connection between product, services and consumer. Print marketing also gives it a customized, personal feel, which gives printed media trustworthiness. According to recent studies, customers are much more likely to trust your company when you use high-quality print marketing. For example luxury brochures, flyers, custom printing service for T-shirt, canvas, cups, etc.
Print Marketing is More Effective on the Ground
Print Marketing is super effective for small businesses with a local reach because it creates local brand recognition and attracts customers directly towards your premises. It is effective for a ground marketing campaign. You can’t beat print if you want to reach people on the streets or target a specific type of customers.
For example: – You can get Customize printing services for marketing your brand on T-shirts, aprons, holder, canvas etc.
With digital marketing, you cannot stick to a local audience but you can target international ones too. Moreover, you can tailor your marketing campaign to a specific demographic, to target more precisely on the basis of gender, location, age and taste. In this way, it will reach more accurately and effectively.
Diversification Means Audience Choice
In Digital media, the audience can receive and explore your content as they wish. Some people like to get information from content like blog posts, while others through watching YouTube video for content. This type of choice is not offered by print media.
Digital marketing is cost-efficient. The cost of online ads such as Facebook, Twitter is rising rapidly because of competition in digital marketing. However, it’s far cheaper than print marketing. Through digital media, you can reach millions of people with one advertisement.
Effective Tracking of ROI
Through digital marketing, you can easily get data and results. The various insight tools that are offered by mainstream social media channels help you check on your campaigns progress anytime. It allows you to view the rate and number of visitors to your site, and analyze peak trading times. With all this digital information, you can also measure the return on your investment (ROI).
How to Effectively Combine Print with Digital?
One of the trending businesses that effectively combines printing with digital is digital printing. You can find the best digital printing company in Dubai which effectively prints canvas, t-shirts and much more with digital printing methods.
Instead of focusing on the differences between digital and print, why not combine both? This is how you can do print marketing of your brand through customize t-shirt printing services of your brand. You can also get various printing services for custom kitchen accessories, office tools and clothing with various online stores available for custom printing services such as Greyimpulse for the best quality services.