The biggest challenge for home décor businesses, especially in the SME sector, is to increase their brand awareness and customer engagement to drive sales. However, marketing on social media, especially visually-centric platforms like Instagram can level the playing field to a great extent and allow the smaller businesses to compete effectively with larger brands in their niches. Instagram has emerged as the popular choice for home decor brands because the platform revolves around photos. It is not only easier to show off product attributes but also establishes an emotional connection in a way no text possibly can. The use of photos also makes it possible for your audience to relate better to your business and brand while being entertaining and engaging. A few proven ways for increasing your sales by using Instagram:
Determine Your Objectives of Décor
As one can imagine, you are unlikely to meet with success if you choose random photos of home décor items to post on your Instagram account. Even before setting up your Instagram business account, you should be clear about what it is that you want to achieve by using Instagram. Home décor is a vast subject, and you should preferably adopt a niche in which to specialize. Once you have figure out your niche, you need to know who your target audience is and what makes them tick. Instagram is great for building a community of followers for driving brand awareness and engagement that will ultimately translate to sales by loyal customers. It is quite natural to take time to build engagement. In the meantime, you can buy real Instagram likes to lend more momentum to your engagement rate.
Focus on Posting High-Quality and Engaging Photos for Home Décor Brands to Boost Their Sales
You need to be careful about shooting photos that are not only relevant, original, and engaging but also of very high quality. However, if you are not in a position to hire a professional photographer or invest in expensive photography equipment, you need not despair, as you can very well use your smartphone to shoot engaging photos. You need to keep in mind the limitations of the phone camera lens and not use functions like digital zoom, according to an article in Forbes. The best photos are shot using natural light that can help you to capture the details that the use of flash would have rendered impossible. Before posting, you should edit it to crop out the unnecessary elements and adjust the color, brightness, and contrast to enhance its looks. However, you should refrain from polishing the photos too much as they tend to lose out on authenticity that fosters credibility and trust. If you are not a good photographer, you should try to hone your skills by taking a photography course or look up some online resources.
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Interact with the Instagram Community
While the photos you take yourself act as the main ingredient of your content marketing strategy, acquiring followers organically can take long unless you reach out to other Instagram users with the same interests by following them, and liking and commenting on their posts. It is more than likely that these people will also follow you back and start interacting with you. If they like your posts, they will also be inclined to share them with their followers and add to your brand reach. You should not use your Instagram account not to just post photos. Your prime motive should be to encourage interaction and encourage users to contribute their own content that you can use to bolster your content marketing. Conducting contests, opinion polls, as well as a host of other promotions that encourage followers to share your content or post their own content using your hashtags can help to boost engagement. However, you must be careful to monitor posts by other people that mention your brand; you need to respond to them politely but firmly to put the matter in its correct perspective. Integrating your Instagram feed on your website as well as the other social media networks where you have an active presence will help you to engage more users and make them your brand loyalists.
Conclusion
As with any medium, even Instagram users are creatures of habit. This makes it vital for you to post regularly and consistently because by doing so you will fulfill the expectations of your followers. For example, if you post once every day, then make sure to stick to a particular time and not post at random times when users may well miss it in their feeds. By experimenting a little, you can establish the time of the day and the days of the week when your target audience is the most active, and you should aim to post during that time. To do this consistently without missing out, you can use an Instagram content scheduler that will post your content without requiring any manual intervention.
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