Last Updated on November 13, 2023 by Hina Rubab
Animated videos are perhaps the best way to entice and engage your audience, which is why I believe that they should be an integral part of your brand’s social media presence. Since their inception nearly a century ago, animated videos have become the center of attention of many viewers. Since several types of research have foretold that the brain processes images thousands of time faster than text, including animations in a business’s social media presence, is not only a smart but a viable idea.
In a world where literally all the brands are competing to deliver robust customer experience and the core message of the brand as clearly as possible, it would be best if you leverage the most engaging medium out there to deliver your message.
So, keeping the reasons mentioned above in mind, here are some more details on why I believe that animations should be a part of your social media. So, without any further ado – let’s get rolling!
Table of Contents
Animation Are Super Engaging
There’s just something about animations that just feel convincing, persuasive, and engaging. Quite frankly, all they represent are a blend of colors, few characters, and sparkline visuals, but still, their effectiveness cannot be denied. Don’t believe me? Ask an animation studio in NYC.
The modern animation studios are experts, and they have an astounding knowledge of animations; hence, they can explain the effectiveness and logic far better than I can. However, I’m still going to give my answer below.
So, how come animations never fail to impress us? Well, it’s because the attention span in the digital world is decreasing as we speak. Today, the audience is smarter; they want something different from businesses.
They don’t just want to see an old-fashioned ad directed at getting their money out of their pockets – they want to see something that evokes emotions, resonate with the viewers, and above all conveys the message in a meaningful manner, and animations just happen to be the best way to do all that.
Animations are by all means important because they’re just fun to watch and easier to understand. Even the most sophisticated subjects or products can be explained easily by leveraging animations, and the viewers know this, which is why they get engaged with animations whenever they see them.
Explaining Sophisticated Topics Easily
As mentioned earlier, one astounding feat of animation is that it helps a business to explain its product or services easily and conveniently so that the audience understands it thoroughly.
Unlike other mediums, animations take the help of colors, characters, mechanisms, and visuals and combine them together to create an easy-to-understand message.
Furthermore, animations also tend to bring concepts and ideas to life. One great example of this is Ted-Ed. If you’ve never heard of these YouTube channels, it’s about time you start thinking about spending more time in the digital world.
Ted-Ed has more than 3 million followers, and they’re a platform where innovative individuals come together to share ideas and discoveries. Coming to the point, even TED-Ed leverage animations to explain what they’re spreading.
The educational material they’re teaching is taught in a funny and engaging manner to the audience, making the overall session memorable and intuitive.
Read more: Video Production Processes
Animation Are A Blast From The Past
Literally, every human being in the world at some points has seen animations. Because of the popularity and fame of animations produced by Pixar or Disney, everyone has seen them, or at least they know how to spot them whenever they see them.
This is the main reason why animations tend to bring back old memories. At some point during childhood, every person has come across animations and the soothing and nostalgic experience they deliver.
This is the most probable reason why one should leverage animations in their social media because animations deliver the feeling of nostalgia. This feeling evokes emotions and persuades the viewers to take the necessary actions. So, whether the action is to buy the product, subscribe to a channel, or just fill an online form with animations, it can be fulfilled.
Animations Are Fun To Watch
If you’re someone looking to increase your watch time on Facebook or any other social media domain, then animations are the best way to do it. This is because people just love watching animations because they love being entertained.
Think of that particular feeling you get when you’re watching Tom & Jerry or Disney’s “Frozen.” You get entertained; you want to see more – those animations and visuals just seem to grab your attention.
This is yet another powerful reason why animations should be a part of your business because they’re just entertaining and fun to watch. In fact, there are a few brands out there whose audience is anxiously waiting for another comedic animation to arrive so that they could watch it.
Moreover, if your product or service is specially catered towards the audience on the younger side of life, then animations are just the medium; you need to skyrocket your business’s online presence.
Animations Fit Anything Perfectly
Animations have the power to fit anything. Whether your product is super technical, belonging to the digital world, a physical product, or even a confectionary item, animations can easily adapt to it in several forms to explain it in a convincing and engaging way.
How is that so – you may ask? Well, that’s because animations have different types. There are explainer videos, product demo videos, infographics, 2D animations, and many more. These types can be leverage to explain any product regardless of its niche or complexity easily to the audience.
For example, an animated explainer video would be a perfect choice if you want to explain a sophisticated SD-WAN (software-defined wide area network) solution.
Animations Are Budget Friendly
Several people and even some marketers think of animations as an expensive medium of conveying the message to the audience. Let me assure you that they’re not – in fact, animations are budget-friendly.
When you compare animations to live videos where you have to get a character, arrange a production team, get cameras, hire an editor, and so on to get the job done – animations prove to be a much more viable and cost-effective medium.
There’s literally no need to spend thousands of dollars on live videos – all you need to do is hire animation services providing company to get your animated video, and even if there’s something missing in the video, it can be added easily as compared to live videos.
Long Story Short…
Animations are a powerful marketing medium in every marketer’s arsenal; however, only a few numbers of marketers are able to leverage it to the fullest.
In contrast, those who have understood the power and effectiveness of animations are leveraging them to engage the audience to produce rewarding business outcomes.
I believe that you should start considering animations too simply because of the reasons that I mentioned above. Who knows what your brand could accomplish by creating engaging animations?
Also, by adapting to animations, you’ll stand out from the crowd. Hence, you’ll gain more attention on your social media as compared to your competitors, who would still be leveraging the old medium of engaging the audience and delivering their messages.
Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.