Online video is the biggest marketing trend these days. Every day, more and more companies realize the potential of video as a marketing and advertising medium. But you can’t just post a bland and uninspired video on the internet and expect people to spend the time watching it. Sure, you can link that video to an ad campaign, but you will get far better results and click-through rates from viewers that watched your video on their own accord.
If a viewer had a fun time watching your video or learned something, they will forever associate that positive feeling with your brand. There are many ways in which you can make your videos interesting and fun to watch. Here are some of the best things you can do to spice up your marketing content.
Make them educational:
The internet is the biggest knowledge stash in the world, and the folks on the internet are always happy to learn about new and interesting things. So, instead of saying, “This is our product; please buy it.” Try to incorporate your product in a way that gives the viewer something to learn, and they don’t feel like they have wasted their time watching an ad.
For example, if your company sells fresh, organic orange juice. You can make a video about the benefits of drinking orange juice and how it will help the viewer. Or, you can make a video about how organic juice is better than the alternatives and the advantages it has over the substitutes.
Tell a story:
A video without any story or character attached to it will only work as well as a TV infomercial, and that is not a good look for online video content. The best way to mitigate this fate is to build a story. Your video should connect to the viewer on an emotional level to have the most success.
Even if the original production and filming were not very story-focused, a lot could be done through the power of editing. Thoughtful cuts and excellent sound design can elevate a mediocre production into a masterpiece that the viewer will enjoy watching.
Aesthetics are also something to keep in mind when editing the video. It should always match or compliment the tone you are trying to convey through the video. Having a mismatched aesthetic will only serve the purpose of confusing the viewer and will stray them away from your video and, subsequently, your brand.
Video is the most popular and effective marketing medium on planet Earth right now. Even with this much video content being posted online, the true potential of this medium is still untapped. Producing content that the viewers want to watch and will result in a better click-through rate and audience engagement, which will, in turn, bring light to your brand and products. Thus, putting extra effort into making high-quality video content that is fun to watch and connects with the viewer is definitely worth it.