Last Updated on March 5, 2023 by admin
Most people can start a site and create loads of content. They however have zero clue on how to make these sites successful.
Creating a website is only the first step in building an online presence for your business or personal brand. The real challenge is getting people to visit your site and engage with your content. Here are some effective marketing strategies to help promote your site and drive traffic. That’s where marketing techniques like SEO come in. In this post we will discuss several ways to market your site.
Table of Contents
Invest in SEO
It’s open. Anyone can do SEO and the more content you publish the more people start flocking towards you.
The number of backlinks you create with SEO gets you ranking higher.
Search Engine Optimization (SEO)
SEO is a critical component of any successful digital marketing campaign. By optimizing your site’s content for specific keywords, you can improve your search engine rankings and increase your visibility to potential visitors. Focus on creating high-quality content that is relevant to your target audience and use on-page SEO techniques like meta tags, header tags, and keyword-rich URLs to optimize your site. On page SEO is all about optimizing your content with keywords. Add the right keywords to your images. Optimize headlines with keywords and so on.
Invest in email marketing
Email marketing is a sure shot way of driving traffic and sales for you.
Email marketing delivers high ROI. SO much so that for every dollar you spend on average you get $38 in return.
You can build a list and get people to click on the links inside but true success comes from making emails a repeatable source of revenue. Good and colorful CTAs and great email copy attract the reader.
Invest in link building and guest blogging
Link building is going to be the single major event that will help you establish authority.
When you’re blogging it’s always good to accept guest posts on your site and guest post on your own. It makes it quite easy for others to accept your guest posts if you’re accepting guest posts on your own. Lead generation is all about the relationships you build. You can also do guest webinars.
The truth is most guest blogging sites charge money for posting content on their sites. You can be different and hunt only for sites that accept great content and don’t charge anything. Offer to build links for them.
Contributing to another blog will get you quality leads and build a strong relationship you can nurture and grow. This way both stand to get exposure and much traffic.
When you begin writing guest articles on other blogs this has a nice SEO effect. These links are going to help you establish your voice in the industry.
You get a new audience and hone your writing skills as well.
Use social media
Social media is often seen as a way to pass your time. But it isn’t just a place where you upload holiday pics. It’s a place where you as a business can tap into a wide range of audience demographics spread across the globe. There’s no dearth of social media channels catering to every demographic imaginable.
With the right content you can drive brand awareness. Above all, you get to build an active community of people. Engaging with the audience is your sure shot chance of driving more traffic to your products and getting them to buy. Always promote on all social media channels. Take the video on Instagram and post it to Twitter. Take the blurb of Twitter and post it to Facebook and so on.
Also add social sharing buttons and bars to your blog posts.
Submit your site to online directories
Most people search for information on Google. Yet, there are tons who only know the old school way of searching through the web directories. These directories have a place in our modern world. Submit your site to directories to get great traffic. You want your site to be shown around on as many places as is good for you.
Account based marketing is the need of the hour.
So why not submit to directories. Almost all niches have directories. Plus you get some authority backlinks to your site.
According to research from Forrester, companies that use data are able to better retain customers.
Make a content plan
A content plan is going to be a useful strategy going ahead. A content calendar can help you plan out posts far out ahead should you so wish. If you want to leave gaps for major holidays or events in that space that’s something to think of.
The calendar should also determine the kind of content you’re posting and also where you’re posting.
You need to have a guest posting strategy in place and reach out to people for PR as well.
These content distribution should also fit into how you make sales as well.
Repurpose your content
When you consider where to redistribute content also consider the different purposes your content is going to serve.
That can help you determine the different vehicles you’re going to use to distribute your content with.
For instance guest blogging is the content vehicle that comes to most of our minds the first time we think about content redistribution. Nothing wrong with that. You can establish authority with guest blogging and compose different guest posts that go in line with the whatever else you’re planning say email marketing or social media posting.
The chunks of content that you put out on your blog can be converted to different content posts depending on what your needs are:
The first example that comes to mind is:
Developing a webinar that ties into what you’re selling
Having different email courses for your main blog
Creating guides out of older blog posts
Developing whitepapers or case studies
Creating infographics and so on.
When you are creating content always think of the future. Always envision how the content can help you reach many more people.
Create a direction for the content
Creating compelling content is a great way to attract visitors to your site and keep them coming back for more. Share your content on social media platforms and use email marketing to keep your subscribers informed of new updates and promotions. Let’s say that when creating content you are not following a solid framework or strategy. That’s the biggest mistake you’re making. You need a slew of writers who are ready to listen to what you have to say and have a solid understanding of what the audience online wants most.
Many businesses don’t really have content or a team of writers. Don’t ignore their importance. They are the first thing you need for a solid marketing strategy online.
The most important guys understand how content fits into overall strategy be it generating more sales or measuring how the content performs at each level.