Product photography is a critical part of any e-commerce business. People will buy your product because they like what they see in the product photo, not because of what you tell them your product is like. But not everyone has the money and resources to hire a professional product photographer. There can be many reasons other than just not having the money to DIY your product photos.
The advised way is to always go for a professional product photographer, as your products’ future sales depend on these photos. But, if you do want to try and do it yourself, here are a few tips to get you started:
Plan ahead of time:
You might think that you can just pick up your product and camera and create high-quality product photos on the fly. But that’s not the case at all. If you go this route, you’ll find yourself wasting a large sum of your valuable time and still get underwhelming results.
The key to doing DIY product photography is planning. Look at your products, and think about the background that will best suit them. What type of lighting will look the best? Do you want to incorporate other colors? What angles will highlight the best parts of your product? These are the sort of questions that you need to ask yourself before even touching a camera.
Read More: Reasons to hire a real estate photographer
Play to your equipment strengths for product photo:
If you are doing product photography by yourself, the chances are that you don’t have all the equipment needed for every kind of photo. But what you do have is more than enough. You just have to play with its strengths. If you are using a smartphone, you can get shots from angles that are not possible with a bulky DSLR. If you have an old camera, playing around with that antique film vibe will help a lot. Similarly, if you have a big lens, focusing on creating a nice separation between the foreground (the product) and the background will the key to great photos. Just be creative and look outside the box.
Look for inspiration for product photo:
If you are stuck in the ideas phase, look for inspiration from your competitors. Obviously, outright stealing their style is not a good idea and will result in you looking like an imitator, but take inspiration from their photos and infuse it with your own style and unique branding elements.