• Skip to main content
  • Skip to primary sidebar
  • My URL PRO Home Page
  • Home Improvement
  • Business
    • Finance
    • Real Estate
  • Technology
    • Digital Marketing
    • Automobile
  • Travel
  • Lifestyle
    • Health
    • Fashion
    • Food
    • Pets
  • More
    • World
    • Daily Bites
    • Sports
    • Entertainment
    • Education
    • Gaming
  • About
    • Contact Us

My URL ProMy URL Pro

Its All about Official News

Home » Digital Marketing » GOOGLE CORE UPDATE: WEB VITALS DETERMINE RANKING
GOOGLE CORE UPDATE: WEB VITALS DETERMINE RANKING

GOOGLE CORE UPDATE: WEB VITALS DETERMINE RANKING

March 11, 2022 By Muhammad Ramzan Leave a Comment

Improving the search engine algorithm is one of Google’s never-ending missions. In June 2021, the latest update for the ranking of websites will therefore be launched. The focus of the Google Core Update is the user experience. Which new Web Vitals will decide about your placement, how you measure the most important key figures and do not lose the connection, you will learn in this post.

Why is there a new update?

What are Web Vitals and which are new?

SEO: Are ranking losses to be feared?

How can the user experience be measured?

When is the Google Update live?

Table of Contents

  • WHY IS THERE A NEW UPDATE?
  • WHAT ARE GOOGLE UPDATES?
  • WHAT ARE WEB VITALS AND WHICH ARE NEW?
    • Largest Contentful Paint (LCP):
    • First Input Delay (FID):
    • Cumulative Layout Shift (CLS):
  • Mobile Optimization
  • SEO: ARE RANKING LOSSES TO BE FEARED?
  • HOW CAN THE USER EXPERIENCE BE MEASURED?

WHY IS THERE A NEW UPDATE?

Performance, Performance, Performance… Over the years, Google has launched a number of tools to check websites for certain ranking factors: Google Search Console, PageSpeed Insights and Lighthouse are probably familiar to most SEO professionals.

WHAT ARE GOOGLE UPDATES?

With a Google update, the ranking algorithm of the search engine Google is updated. These innovations are intended to check the quality and relevance of websites.

With the growing importance of user experience, new standards must be set for the ranking of websites. Google’s unified rating system with three new Core Web Vitals is now set to fix it.

WHAT ARE WEB VITALS AND WHICH ARE NEW?

With Web Vitals, Google creates a basis for evaluating the user experience on websites. These key performance indicators (KPIs) are measurable and meaningful indicators of performance for the online marketing of companies. The three new Core Web Vitals are intended to further standardize the quality signals. In this way, the user experience on the website can be better evaluated and content can be optimized.

THESE ARE THE 3 NEW CORE WEB VITALS FROM GOOGLE:

Largest Contentful Paint (LCP):

This KPI measures the duration of the loading process until the main content of a website is loaded. (Ideal value: 2.5 seconds or faster)

First Input Delay (FID):

This KPI measures the time from a user’s first interaction with a page (e.g clicking on a link) to when the browser responds to that interaction.

Cumulative Layout Shift (CLS):

This KPI measures the stability of a website’s layout, e.B whether individual elements shift during the user experience. (Ideal value: 0.1 or lower).

Based on these three criteria, Google will evaluate your website in terms of usability in the future, in addition to the four already known metrics:

Mobile Optimization

general security when surfing

Secure data transmission with an SSL certificate

Use of non-user-friendly advertising banners and disruptors

If, on the other hand, users’ expectations change, Google makes it its task to adjust the metrics. The innovative Core Web Vitals and the older key figures are combined via the new Page Experience Signal, which mainly evaluates technical factors.

SEO: ARE RANKING LOSSES TO BE FEARED?

Website owners rightly wonder whether they have to expect their own ranking to crash as a result of the Google update. The answer to this question is a clear one: Yes! In other words, if you offer really relevant content for a search query, Google will reward your website with a good ranking regardless of Core Web Vitals signals.

However, in the event that two websites are comparably relevant in terms of content and keywords, the page with the better user experience can rank higher. From an SEO point of view, the page experience signal is therefore not negligible. Neither is it from a CRO perspective.

HOW CAN THE USER EXPERIENCE BE MEASURED?

According to Google, the Web Vitals should be integrated into the following analytic tools:

Google Search Console

PageSpeed Insights

Lighthouse

Chrome DevTools

Chrome UX Report 

Web Vitals Extension

The task for site operators is now above all to evaluate the data correctly and to optimize the user-friendliness on their own website accordingly

Filed Under: Digital Marketing

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Recent Posts

  • Vegan Multivitamins Can Have Numerous Benefits For Health
  • Business avatar for remote teams
  • The Best Reasons to Use POS Software for Restaurants

Copyright © 2022 All Rights Reserved By My URL Pro. White Label Credit Card

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Go to mobile version