If you’re in the business to sell online, increasing website sales is certainly your top priority. While this may appear to be an impossible undertaking, there are a few strategies you can use right immediately to improve your outcomes. Here are some pointers and things to think about that can help you increase website traffic and sales so you can build your business.
Website Make Your Checkout Process Easier
On average, one out of every seven online buyers abandons their baskets, leading to billions, if it is not trillions, of dollars lost each year. A complex checkout procedure is the second most common reason for cart abandonment, making it critical for online companies to just get their checkout right. Offering multiple payment choices, allowing guests to check out, and removing extraneous forms are all things to consider.
Discover Ways to Acquire Email Addresses
For online stores, email marketing is still a useful strategy for driving visitors. Finding unique ways to gather email addresses is a wise investment, with just an estimated ROI of $42 for every $1 spent. Many B2B organizations give digital files in return for an email address, and eCommerce websites can offer a special deal, loyalty program, or free shipping in return for an email address. However, you do have to be careful of where you’re acquiring email addresses. Pop-ups, footer sign-ups, and contact sites all perform quite effectively.
Target Content Marketing Messages to Key Audiences
Good content will also bring traffic to your website, but it will bring quality traffic as well. The ability to write to a specific audience allows you to speak directly to their difficulties. Ecommerce websites can feature a product FAQ section or video demonstrations. With such a content marketing plan that helps move your client through your marketing funnel, B2B websites can provide knowledge in specialised areas.
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Website Offer Multiple Payment Options
Credit cards, Google Pay, PayPal, Amazon Pay… there are so many payment alternatives now that deciding what to offer your consumers can be tough. Customers will find it easier to buy on your site if you provide as many payment alternatives as possible.
The way people use your website might help you figure out which payment alternatives are appropriate for your business. Especially if your website receives a lot of mobile visitors.
For our clients, we often recommend shopping platforms such as BigCommerce and Shopify. These systems provide a variety of payment channels from which you can select the most appropriate for your business.
Invest in High-quality Product Images and Unique Product Content
A picture is said to be about a thousand words. In the world of eCommerce, images may make and break a sale. When buying things online, shoppers want as much information as possible, thus the more the better. You can’t have too many pictures. Include high-resolution product photographs or even videos of your products from various perspectives.
Product content is the final component of the jigsaw. You want to make your product description as comprehensive as feasible while still making it as distinctive as possible.
Optimize Your Site for Mobile
Mobile searches account for more than half of all search queries, while desktop searches account for about half of all searches. Furthermore, 75 per cent of visitors who utilise a smartphone quit sites that aren’t mobile-friendly. As a result, if you don’t have an optimised website, you may be losing money.