Last Updated on December 5, 2022 by Adnan Ali
Many business owners know that an email list is among the valuable and popular tools for marketing. With all the pressure of building an email list to grow your performance, someone might get tempted to buy an email list. If you are thinking or ever thought of buying an email list, Think twice! Not to get yourself in hot soup.
Generally, purchasing an email list might sound helpful and straightforward, but it’s a waste of cash, time and not safe. Without further ado, allow me to give you a comprehensive list of actual reasons why you should never buy an email list.For better results you should buy SMTP relays.
Table of Contents
1. It’s Illegal
For beginners, you also know that purchasing an email list is fully considered illegal since it violates two major regulations and laws. First is the CAN-SPAM Act that states it is against the law to typically email customers without their permits. And it comes with stringent penalties, which can incredibly cost you and your company a lot. Generally, based on the CAN-SPAM Act, any separate email list in violation of regulations should get subjected to up to 43,280 dollars or even more.
The second law is GDPR (general data regulation protection) that was generally passed back in 2018. This law applies to all sizes of businesses. And under it, someone should make an explicit agreement before sending the emails to customers.
2. The primary quality of the email list ( it’s hard to trust them)
Generally, it’s challenging to trust the individuals who are selling that specific email list because they are not honest individuals in one way or another. Yes, they may promise someone excellent results with it, but the email list might be full of hot and failing leads. And high chances it that the list is packed with many problems like:
(a) Incomplete or missing data, for example, having wrong identities for people on the email list
(b) Email addresses that are illegally harvested right from the unknown web.
(c) Invalid email list no longer exists.
(d) Abandoned email list
(e) Mistyped names of companies or contacts
3. Spam alert
In essence, spam batter is becoming popular day after another ranging for about ten years now. I doubt even we hate receiving emails that we did not ask for. Therefore, how will you expect someone from the paid email list to typically accept converting to paying consumers? The high chances are these customers will delete your specific emails, unsubscribe or even mark you as the most prominent spam. And these will eventually ruin your email deliverability that may also affect your business as a whole.
4. Your reputation will be significantly knocked
Reputation is essential in any online business. And as a result, it is not fair to spend a considerable amount of cash and time on your reputation management trying to typically get search results fully buried. Generally, every email domain gets its reputation which can get scored by senders. Meaning, it’s vital to take care of it via looking at who you send emails to and the source of contact.
The use of old emails of the paid list might be a spam trap; even when your email list is free from the spam list, you may end up getting a superior number of frustrating spam complaints and bounce backs. These two factors will eventually destroy your specific sender reputation making it challenging to get engaged recipients who will actively receive your content.
5. The email provider might ban your account.
The email suppliers are responsible for ensuring that all their users fully understand their rules and regulations. And as a result, they tend to use the law to eventually prevent the business owners from taking advantage of the unsuspecting consumers.
Meaning, once you violate the terms of your email list provider, he/she can ban your account, preventing you from sending any future emails. Additionally, some email service suppliers explicitly recommend that once you’re caught purchasing an email list and use it on their specific platform, you get banned immediately. It is not worth risking.
6. You are likely to get a poor response rate.
For example, you’ve bought an email list of about 15,000 names. In this case, if you figure out that a range of 5 percent conversion rate, you will have sold 500 units of the new products that cost 99 dollars, getting a profit of about 50,000 dollars.
It is a good idea, but the response rate of purchased emails might be far lower than the 5 percent. Paid email lists are notoriously notorious for comprising bad domains and outdated email addresses. And once you try sending these contacts, which do not exist immediately, you will notice an email bounce rate.
7. Other individuals are still using the same list.
When you purchase an email list, other individuals are still using the same list simply because they also bought the list as you did. The worst mistake is that those people might also be sending emails to the same consumers you send. You now know what I am about to say: the recipient will get annoyed by the huge number of emails they are receiving and the high chance they will go silent or block you and your offers.
8. It will create friction with the shoppers.
The primary purpose of email marketing is to build trust and rapport with consumers over time. When choosing the shortcut way, you will negatively create friction from the beginning to set the significant stage of turmoil. It is better to let your customers know more about you via signing up to your new email list and grow it step by step.
Don’t be deceived by anyone that buying an email list is the best way if you don’t want to regret it. Be keen since purchasing an email list is easy, quick, and sounds enticing, but the results are a frustrating and colossal loss. Instead, consider buying smtp and create your new and welcoming email list, and it’s simple with a supportive guide. Start from the bottom with your few shoppers and grow step by step. You can also check on us; we have a dependable and best beginner guide on creating a functional email list.For free experience visit freemailapp.com .
Read More: Top 10 Benefits of Email Validation services