Starting a business can be challenging and exciting at the same time. However, the excitement will soon vanish when the actual problem starts to surface. Often, the most difficult phase of new business is getting recognized as it leads to the selling process.
That’s why newcomers look for effective marketing strategies that help elevate their businesses quickly. This is where an explainer video comes in handy.
This marketing scheme aims to generate revenue rather fast with its compelling content but what is it exactly?
What Is An Explainer Video?
It’s a short-form video that explains a brand in a concise manner with the usage of animation and live-action visuals. An explainer video is none other than a video presentation, but better. The persuasive narration and clear voice-over will help the audience understand what your brand is all about in under a minute.
It’s what makes an explainer video more appealing to viewers, as they don’t need to go through boring and bulky information. Moreover, in Vidyard’s latest Business Benchmark, marketers who use explainer video are getting 49% growth in revenue. This explains that people are more engaged with video presentation than a textual approach.
Benefits of Explainer Video
Given how challenging it can be when it comes to starting a new business, an explainer video can help you go through this stage. It’s no wonder that there are many explainer video companies to assist businesses in reaching out their goals. Here are some of the benefits you can get by using an explainer video for a marketing campaign:
1. Excellent Way of Brand’s Explanation
A direct explanation is always the best way to deliver the message. However, it isn’t possible to go the traditional route when you run a particular campaign. Especially when it comes to digital marketing schemes where everything is conducted online.
This is why an explainer video is popular among any other marketing tool to represent the brand well. It’s also an excellent way to explain who you are and promote your product as well.
2. A Sneak Peek to Product
You can use an explainer video to showcase the product and its features. This is important as it gives the audience a sneak peek of how your product will look and work in real life. Often, people are hesitant to try out new products because they lack knowledge of that specific item.
With this in mind, your explainer video must bring up what the vast majority want to know more: product explanation. The more convincing your explainer video is, the higher your chances of getting more sales from a single marketing video campaign.
3. The Journey of Brand Awareness
Having no exposure is like the death of a business itself. In fact, in order to gain more sales, a business must have a rounded publication here and there. It’s also the case of new companies as they lack customer recognition in the first place.
An explainer video is an expert in this field. It helps businesses gain awareness with its short yet concise video that represents the actual brand in public. It’s a sharp introductory tool for a company to comprehensively explain the business without defect.
4. Influence the First Purchase
The ultimate goal for every business is the selling itself. This is the step an explainer video has prepared beforehand. Like any other marketing promotion, it includes call-to-action within the video.
This call-to-action is what urges the viewers to take action immediately. However, the video content itself has enough reason for them to initiate a product purchase. Adding the call-to-action is like giving out the punchline that presents the sense of urgency.
An explainer video is a great tool to convey marketing information in a fun and informative way. The unusual combination of stellar moving pictures and compelling narration is able to capture the audience’s attention like a storm in daylight.
It’s also important to note that this marketing video is great to use for a campaign, especially if you need a powerful method to gain exposure and increase more awareness. Starting a new business is no longer frightening, as you can always try using an explainer video to wholly represent your brand in a compelling way.