Have you ever seen an ad for any product and its Packaging, and felt like ‘this is exactly what I needed!’. You feel like the product is specifically made for you – or at least for the people like you.
You think how did they know what I wanted and wonder if you are being watched.
Well, it’s maybe because you are being watched.
Digital revolution has really changed the way we live and socially interact with each other.
The simple technology that was designed and created with the intention to connect people have now overcome our societies, globally. Now we can not even imagine spending a single day without checking our social media apps. Scrolling through social media feeds is the first thing that comes to our mind when we have free time.
Meanwhile, the digital world has been created, which started with digital communities to now having even its digital currencies! It’s getting crazy. Right.
However, it would not be justified to say that the sole intention behind the creation of internet and social media platforms were to connect people, in fact, it can be said as they were the secondary motto. While commercial communication was the top priority. It was developed to connect businesses and markets, integrate local and international sellers, and create a market that knows no geographical restrictions. And, that’s exactly what eCommerce is all about.
And the most crucial and pivotal part of this whole online business system is Custom Packaging!
But let’s move a little backward before we dig into it a little deeper
Table of Contents
Industrial Revolution and Forceful Need for Goods
It all started with the industrial revolution. When markets were created, industries were set up, and the excessive goods were starting to get produced while the consumer’s demand was still very low. So what was done to cultivate more demand? The need was artificially created, with advertising and marketing!
Meanwhile, the legacy continues till this day. We can see the ads all over around us. Electronics, billboards, roadsides, and obviously, our phones! The pop-up ads became very hype at one time, and now almost every other video on Youtube, Facebook, and even Instagram is now sponsored or paid for by some brand.
The brands have seemed to hijack our phones, and there is no way out of it.
However, despite how much annoying it may get for the public, it has come as a huge blessing for the sellers. They don’t have to sit at their local shops and wait for customers to pass by anymore in order to convince them. They can do it while sitting comfortably in their comfort zones, and even during their periods of sleep, and can do it more effectively. All they have to do is a little research, and work post-production of their product and packaging.
If a brand knows what their public wants, and how they would most like it to be presented to them, it is bound to become a successful brand in no time.
Making the product is certainly a time-consuming and draining process, but all the put effort can go in vain or get dull if you don’t use the Custom Packaging services adequately.
To impactfully reach out to your audience, and to give them the most original user experience, you should know their preferences and reflect them in your product packaging appropriately.
Packaging and Customization
We can categorize packaging into two general types – sales and transportation packaging.
Sales packaging relates to the packaging that is designed for display purposes. It is created to be looked at by the customers and attract them. They have vibrant, lively, and bright colors that have a lively presence. They can also be printed with different patterns, and vector illustrations.
Whereas, the transportation packaging refers to all the boxes that will stay hidden from the front rows of the shelves. They are the ones that stay hidden behind the walls in the warehouses, hidden from the customer’s eye. They are intended to transport product from the factories to the retail stores, majorly. We can also include storage corrugated or bux board boxes in this category. Usually, this packaging is bland and made only for the purpose of protecting the goods inside and making it easier to store and transport them.
On the basis of this division, we can depict that printed is most likely preferred for the former category. However, today as most of the stores have moved online and a majority of the people even enjoy the online shopping experience more than in house one, the transportation packaging has also started getting more focus on designing and customizing department. Customers buy a majority of the products on the basis of their looks, they want pretty packaging, they want cute little customized products, and that’s how the custom boxes play the driving role in convincing buyers.
Seasonal, and Localized Packaging
Social Media Marketing and Digital Marketing are the two new professions that have come into formation due to the very same reason. People are more likely to try, trust, and buy a product they have often seen around or heard about from a friend. That’s why keeping the social media presence strong and active has become crucial.
Meanwhile, this demands the producers change their strategies and packaging seasonally.
There is no use in investing it all in these digital services if you can’t attract the users. You have to bring the excitement, engage the audience through different ads, discounts, and timely adaptations.
Where it may seem scary and expensive, but it is none of them. You can easily get your product packaging customized with different features, and themes, as per the seasons and festivals to deliver what’s trending. Moreover, with the digital ad boosting tools, you can even select your social media audience – age, group, gender, locality, and even the timings you want your products to show up!
The basic process might look the same but now have a global reach. So creative features, trending features, and styles with add-ons to give a personalized touch are what make the present approach much more exciting and better than the previous ones. It gives you more exposure, reaches, and opportunities for success.
Now it is up to you how to use the chance you have at your hand.