The appearance of a website is all about visuals. Everything that a visitor looks at can make him interested in browsing through the website speed. On the contrary, he will leave the website if he won’t find anything that he was looking for very quickly. That’s why most websites have a few seconds to engage the visitors. But for a website to run smoothly, a sound development is the key.
Read more: 5 Quick WordPress SEO Tips to Boost Your Search Rankings Today
Any e-commerce website is not just a brochure or a way to offer something ordinary to the visitors. The basic purpose of any shopping portal business website is to Inspire action and a positive one too. Companies invest heavily in the website and thus look forward to getting a good response from their potential customers. To be able to do this, companies must offer a clear pathway to the visitors.
So, what are the factors on aspects that are important for the website to make it count in terms of attracting the visitors? The following are the 2 aspects that are important for making your eCommerce website tick.
Useful Information at the Fingertips
We all need information about a product or service we are interested in. And the more we get we need even more. Then we compare the price and features from other websites and only then proceed to order a particular product from any website, no matter how famous and reputable it is. Even if we are in a hurry, we try to get some information about a product from a website from which we order regularly.
I have mentioned all of the above facts for giving you an idea about the value of information on a website. Concerning web development, it is important that you offer your visitors information that is easy-to-read with emphasis on making it compelling. Not just any information is useful, the only information that is laced with apt call to action buttons and text.
The second aspect is about the page speed and what is the criteria of it by Google so that your page can be ranked high on it.
Page Speed Criteria by Google
If you are running a business online and want a good rank for your website, you need to consider factors that Google considers good in this concern. And one of them is the speed with which a page loads on any browser. Let me offer you a background about this topic and why it is such an important factor concerning web development.
Page speed is simply the time in which a page loads so that visitors can see the full content of it. Quick loading time is all about making things count after all the effort of the development and designing of the website. Quick loading is critical for the success of a website so that the visitors don’t leave it because of slow content loading.
A Vital Ranking Factor
For many businesses, ranking high on Google is critical to their success. There are many things that you need to think about for optimizing the website, as it can make a huge difference. As the owner of a website, you need to analyze many aspects that can make your bid of making your portal a successful one. The criteria for checking the speed and maintaining it is not that simple. Let me briefly describe what you need to know here for making perfect use of page speed for a successful online presence.
Image Formats
Images are part of every website and for shopping portals or any eCommerce venture. But you need to take care of the format so that there is no effect on the loading of those images. TIFF, BMP, and PNG are a type of images with large file sizes. On the other hand, GIF and JPEG are the very efficient file sizes, and good quality images can take less than 100 KB of space. That’s why they load very fast.
Image Optimization Software
There are several image optimization software available that can make things work for you. These are used in a case where images need to be optimized and compressed for better impact. Image must be sized accordingly so that they can fit on the page properly rather than using the same methodology for putting up any image, regardless of its physical size and size on disk.
Photoshop is one of the most popular software in this concern, and it is not that difficult to use. But if you think you are not up to the task and need professional support, there are always many SEO companies available to help you out.
Asynchronous Image Loading
This is probably one of the smartest ways to make a web page load onto the screens of visitors. Asynchronous image loading is all about images being loaded on the browsers as the page is scrolled down. So, until you go down right till the end of the page, images will not be loaded on the browser. This is especially good for websites featuring several images.
For example, a page full of images of smartphones that a visitor is looking for. As soon as he starts scrolling, the rest of the images apart from on the screen will start loading making sure the images in front of the visitor are loaded first for quick page loading.
Final Word
If you think that coming up with a comprehensive eCommerce website is easy, I am sure that you have got your answer after going through this blog post. There are many things that you need to know here regarding the ranking of the websites as per the standards and guidelines set by Google.
Websites that don’t abide by them, simply can’t get good ranking and will struggle to get even noticed by their target audience.
I sincerely urge my readers here to actively engage in making this post a success by commenting on it or add something valuable to it. You can also any questions you have in mind regarding any aspect mentioned here. Please use the comments section below and speak your heart out.
