Last Updated on April 26, 2023 by asifa
Reforming Instagram Marketing:
Gone are the days where people had to use an Encyclopedia in order to search for facts and answers, today, with the ever growing technological advancements in Influencer Marketing, people are only one click away for giving their curiosity a rest! The Millennial and Generation Z, the two age groups that are influencing today’s world of Marketing have emerged to be the prominent target group. With technology at fingertips, the traditional method of Instagram Marketing has seen a drastic improvisation in the recent years, targeting mass consumers. A new era of Instagram as a medium for Marketing, has seen the light through the magic weaved by the ‘Influencers’ on the ‘Instagram Users’.
The traditional way of displaying advertisements on billboards has failed to grab the required attention; because the attention span has narrowed down to Instagram platforms, thus creating a ‘go-to preference’ for majority of the target audience. For this instagram influencer even buy instagram followers, and buy instagram likes to attract more audience. Technology is a boon, if used wisely; however, we have seen a rapidly growing addiction to the Internet, among toddlers, kids, teens, young adults and even adults.
The infinite search pool persuades the habit of constant scrolling through thenever ending feed and updates leading to reliability on the digital world and making the users vulnerable to being influenced. Here comes an Influencer, who is not a direct consumer but acts as a content creator for promoting a particular product or service, by endorsing it to their fan base.
Origin and History of Influencers and Influencer Marketing
Before understanding the Evolution of Influencer Marketing, exploring the essence of Influencer Marketing is essential. It could be easily conceived that the Influencers are today’s concept since the category is so refined; however, they have existed from the earlier times. Before the introduction of social media, businesses made use of famous personalities and cartoon characters to promote their products. For instance, during the 1920’s, Coca Cola, the beverage company, made use of a famous figure- Santa Claus, in order to promote their brand and increase the sales. Celebrity Endorsements were also extremely popular, with Pepsi using the famous singer, Michael Jackson, popularize their drink by influencing the crowd to buy their product and Nike brand coming up with a slogan of ‘Just Do It’, using celebrities like Michael Jordan and Bo Jackson to endorse it. In the 21st century, the compulsion of exploiting the world of Instagram has become momentous, driving businesses to diversify the touch points of ‘Instagram Influencers’. Name an area of interest, be it lifestyle, food, beauty, health, fashion or even gaming, we have Influencers creating an impact and altering the buying pattern exhibited by the consumers, only with their reviews.