The traditional brick and mortar stores have stayed the same for centuries. Customers had to walk to the store they wanted to purchase something from. All this changed when the prospect of e-commerce became widespread. All businesses started to shift towards e-commerce and online stores. But this fast movement got a giant jumpstart when the pandemic hit, and people had no choice but to purchase online.
Nowadays, if any business wants to succeed, they need to have an online presence. But, setting up an online store can look like a daunting and complicated task. Most people don’t know where or how to start the development, let alone start selling their goods and services. This is where hiring a Shopify development company comes into the picture.
What makes Shopify so great?
Although there are many e-commerce development platforms available on the market, Shopify has a place of its own. There are many reasons why over a million businesses trust Shopify. Let’s take a look at a few of them.
Ease of use:
E-commerce development is an always ongoing process. The design and functionality of your store can change drastically from the initial design to the final product. This constant change will be extremely difficult and time-consuming if not for the fact that making changes on Shopify is extremely easy and intuitive and doesn’t waste any extra time. This way, you can be up and running in much less time than you would be by using other platforms.
The professionally made templates and pre-configured themes are also a great way to get a head start in your e-commerce development process, saving you valuable time. After all, the less time you waste setting up your store, the more time you spend actually selling and promoting your products.
Security and reliability:
Online stores need to be fast, reliable, and secure, and Shopify’s got you covered on all of these metrics. Having slow loading pages and a glitchy site are all the reasons for customer bounce. If a customer experiences even a hitch on their way to checkout, they will go to some other site and won’t wait for your site to fix itself. This is why the reliability benefits of using Shopify are so important.
Similarly, when a customer makes a purchase, they are entering a lot of personal information that can cause issues in the wrong hands. Having a dodgy-looking and weirdly working checkout can seriously put customers off. The professional-looking and secure checkout process created in Shopify informs the customer that their data is safe with you.
Search Engine Optimized:
Getting a higher search engine ranking is the goal of every business. After all, a higher rank translates directly to better visibility and higher sales. But, getting that rank is not just about slapping a few keywords on your webpage. The whole infrastructure needs to be search engine friendly, which Shopify luckily is. Any store page designed using Shopify is automatically optimized to get the best possible ranking on any search engine. The rest is up to the content that you put on it.
What else makes Shopify the best E-commerce development platform, click here to read out the latest ideas.