Do You Know About Amazon Negative Keywords?
Amazon Negative keywords, the term indicating itself what they are for, similar to keywords who function to signal amazon agency to display your ads in search results negative keywords signal amazon when they should not display your ads.
If negative keywords don’t exist, then the buyer will click on your ad while searching and close it when not finding it relatable, causing you charge of wasted ad spend, and even if the buyer didn’t visit your ad your product listing will go down in search results.
Both conditions will cost you unnecessarily so to avoid them we need amazon negative keywords That make your ad visible when it’s required.
Why Amazon Negative Keywords are Important?
Keywords and negative keywords are both equally important in many aspects as one is helping your ads to display and help your products promotions while the other is preventing it from showing unnecessarily avoiding the loss.
There are many reasons that why we need amazon negative keywords, some of them are the following:
- Lower your marketing expenses by getting you some high click non-converters.
- They expand your budget so you can focus on your high-converting keywords.
- CTR of your ads will be improved as they help them showing on selected and more accurate searches
- They won’t let your products competing for other products of the Same category.
- They guide you for future ads and product listing.
- They won’t let your marketing dollars in vain by avoiding the ad to pop up in irrelevant search results.
- They improve the advertising cost of sales and organic listings by refining the ads.
We are bringing you step by step guide so you can set up your ad campaign, and if you’re new to Amazon PPC, you can have a great experience by following these steps.
Types of Negative Keywords:
- EXACT MATCH,
- PHRASE MATCH,
- BROAD MATCH,
Exact match; for this type, you must enter the search term with specification, and minor misspellings and plurals won’t be neglected. Amazon gives the margin of 10 negative exact matches.
Phrase match; the net is wider than that of exact matches and it will need to be of four words or less.
Broad match; these are terms that are only open for searches of regular keywords. They’re not available as negative keywords. They got a greater audience for search terms.
Why Should you Prefer to Use Amazon Negative Keywords?
When you get into the amazon PPC and use regular keywords to organize organic listings, alongside you need negative keywords so your budget won’t get out of waste.
Following are the reasons why you need to use negative keywords and what impact they would have on your marketing budget,
- They help you avoid unnecessary expense and waste on irrelevant search results,
- They won’t let your opportunity cost get down with excess ad spend in vain,
- They won’t let your products getting low in Ranking lists,
- They help to get through the phase of keyword cannibalization.
Which Time do You Need the Assistance of Amazon Negative Keywords?
Since now you know why you need negative keywords so definitely you must need to know about the proper ways of using negative keywords so it will assist you in improving your promotion, marketing, and listing.
Your negative keywords help your ad to pop up only when the search terms match the keywords of your product listing and category.
They signal your ad not to be visible when the search is related to your products.
Whenever your product description is similar to the search terms but negative keywords help you not to appear as the buyer needs something else.
How Can You Make Your Negative Keywords Perfect?
There are different ways to make perfect use of negative keywords, you can get the best of assistance by negative keywords if you add the description of your product and other products in the same compartment which will end up having more negative keywords in your amazon campaign.
The other ways are that in beginning you should run your ad campaigns without negative keywords, till you get your search term reports and it will help you identify the best of best related to your products.
You can also permit a more strategic approach towards your campaign and it will help you avoid the unnecessary removal of useful keywords.
How Search Term Report Help You in Saving?
A search term report is an ionic way that will help you in determining and identifying the most perfect negative keywords for your Amazon PPC campaign. You will need to review and get through this report so you will know which negative keywords are worth using and will help you in saving marketing dollars.
Tools for Searching Negative Keywords
If you want to bring up your aspect of using and searching negative keywords, you can ask for help from a negative keyword research tool.
They will help you testing your negative keywords but won’t give you any assurance that which negative keywords will be perfect for your product listing.
Some of the most trusted negative keyword research tools are named following;
• Seller Labs Scope
• Karooya Negative Keyword Tool
• Wordstream Keyword Tool
Negative keywords are as important as regular keywords and play a leading role in making your campaign a success, they work together with regular keywords, and this combination work with coordination to avoid your product listing going down and bring the ad up to the most relevant search terms only.
If you won’t get the concept of negative keywords you will end up spending your ad dollars in waste, you will not get new opportunity costs, your product ranking will be low, and your ad will be involved in keyboard cannibalization.
If you want to avail of all these misfortunes and want to earn more by saving your marketing budget, you need to give time in Learning from search report, you can also get help from the negative keyword tool and it won’t let your budget waste anymore. If your negative keywords are working you need to test and tweak them and after it, you will remove that keyword and replace it with a useful one. As we know that Practice makes a man perfect.