Digital marketing for insurance companies can be a daunting task if you don’t know the business’s ropes. If you do not have any experience in the field of marketing, executing digital marketing in the insurance industry might seem impossible. However, the right tips and practices will help you to grow your businesses significantly. Read on to find 8 of the best digital marketing insurance industry ideas for insurance agents.
1 Define Your Goals
This is the first step towards marketing your agency is to pin down exactly what you are trying to achieve. This gives you a rule book to follow through different mediums of marketing. It also provides you a basis to measure your marketing results against. One of the most efficient ways of insurance digital marketing is to create SMART goals, i.e., Specific, Measurable, Achievable, Result-oriented, and Timed goals. Think about what you want to do, how you will do it, and when you will be able to finish it. Use this catalog to drive your marketing ideas.
2 Work with a Budget
After drafting out your marketing goals, you need to allocate a budget for each marketing channel. If you have data from previous months or years, analyze each of the marketing channels’ performance and results. This will help you measure the cut or raise that you must apply to your channels’ budget. For example, if LinkedIn and email-newsletters provide you more measurable results than other mediums, you can consider increasing their marketing budget over the rest.
3 Promote a Referral Scheme
Satisfied customers are the best for the digital marketing insurance industry. If you can offer your customers an incentive to promote your agency, your promotional activities will be fueled by a trusted word of mouth. To further enhance the scheme, you should also provide an incentive for a customer who opts for your service via a referral. This way, you benefit from existing customers by having a long-term relationship with them and new customers who foresee an incentive in associating with your agency.
4 Keep Up with the Social Media
Almost everyone today is using social media. That means a major chunk of your target audience could be reached via social media platforms. Social media is a promising platform that can be used for digital marketing of insurance and insurance agents. Grow your business by engaging with your current or future target audience, empower them with useful facts and information, and create imageability around your brand. Social media ads are comparatively an affordable medium for digital marketing for insurance companies. Offer your expertise in local groups, interact with potential clients, and spread the word about your services to get better exposure for your insurance company.
5 Participate in the Community
An excellent way to spread a word about your insurance agency is to get involved in the community. Participate in events, sponsor college fests and local non-profit events and organizations. This will show that you are well invested in the community and help you gather more clients, potential contacts, and leads.
6 Track Your Reviews Online
Most of your customers are likely to refer to online reviews before opting for your agency. A huge part of the digital marketing of insurance agents is what other people say about you and your brand. Your online reviews are the testing ground for your clients to decide whether or not they should trust your company. There are several simple ways to encourage positive online reviews. You can add the link to your company profiles in your email signature, and ask your customers to leave a review for your company. You can also put up a sign in your office for the same or ask the happy customers who leave your office to go online and leave a review for your services.
7 Run Surveys through Your Customers
This is a great method to understand the mindset you are dealing with and what exactly are the expectations of your existing and potential customers. Ask for open-ended testimonials, suggestions, and feedback. Then you can use this data to create marketing and promotional content.
8 Be Mobile-Friendly
Today all of us have our phones within an arm’s reach. With the high amount of time that your target audience spends on the phone, it is natural to make your website and promotional content mobile-friendly. A huge number of people today own a smartphone- and statistically, that is a vast sea of potential clients. This is an opportunity for insurance digital marketing that you don’t want to miss.
With these points in hand, you are now equipped fairly to perform digital marketing in the insurance industry. As important as it is to have marketing knowledge, it is wise to have an expert consultancy for the long-term win. At Amura Marketing Technologies, we help brands with 360-degree growth marketing solutions, end to end insights, and real-time analytics across the consumer funnel. Get in touch to know how we can help you reach your ideal audience and secure that for the long run.