If you want to boost your Google SERP rankings in 2021, then you simply cannot ignore the importance of link building. Link building refers to the process of linking a website with yours with the help of a hyperlink. The main idea behind link building is to connect your website with other high-quality and relevant websites so that Google will reflect their domain authority on your website.
When it comes to link building, there are several approaches you can take. You can hire a link-building agency or add a link-building specialist to your SEO team. Also, there is no sugar coating when it comes to link building because it is indeed one of the toughest link-building techniques out there. However, getting it right is also highly rewarding.
Many websites ignore link building because of its complications, but even in 2021, it is among the top three techniques to boost your SEO rankings.
Why Link Building is Crucial for SEO?
Link building is vital for your website’s SEO because the more links you have on other websites, the higher you will rank on Google SERP rankings. All of these links must be relevant to your website and must also carry some context.
While searching for websites for backlinks, you must ensure that they have a high DA and offer valuable content for your target audience. Going for websites that have low DA or are irrelevant to your website can do more harm than good.
Whether you are using the simple link building strategies or the more advanced ones, making it a part of your SEO and executing them right can do wonders for your website. In a nutshell, link building is important for SEO because:
- Allows Google to index your website faster
- Brings referral traffic
- Improves website’s authority
- It helps establish credibility and builds trust
Link Building Strategies to Follow in 2021
As mentioned before, link building is a technique that has evolved with time. Google changes its crawling and rank algorithm consistently, and when the requirements change, you have to mold your link building strategies accordingly.
Let’s take a look at some of the link building strategies that are still effective in 2021.
Replace Broken Links in Link Building
One of the most effective and the oldest link-building strategies are finding broken links on other sites and replacing them with your own.
The idea is simple; all you need to do is find niche relevant and well-reputed websites that have broken links on their pages. Once you find a few relevant pages with broken links, you can contact the website owner and ask them to replace them with yours.
Finding pages with broken links isn’t difficult either; there are plenty of tools out there that can help you scan other sites and identify broken links. All you need to do is ensure that the link is providing some context and the website has a decent DA.
Find Unlinked Brand Mentions and Capitalize on It
Another effective link building strategy is to find the buzz around your business on the internet and capitalize it. If you are running a decent size business, you will find yourself talked about on the internet. Sometimes it will be the local press, and sometimes it will be competitors or other stakeholders.
You must not let it go to waste because it gives you an opportunity to add another backlink to your website.
If your business was mentioned in the news story, contact that new website and request them to add your link to where they have mentioned your brand as it is beneficial for both of you.
So Good They Can’t Ignore You
Link building is done via guest posts, and many businesses often find their links rejected because the guest post isn’t good enough.
Where some business sees it as a challenge others view it as an opportunity. Your link placement hinges on your content and the better the content is, the more likely you are to get links.
It is recommended that you do thorough research and choose topics and ideas that people are searching for in your industry. Pick those ideas and write a structured and detailed article that offers value to the reader.
If you were to get a link with this practice, it doesn’t matter how big the site is on which you want your link. It would be hard for them to reject a valuable post. Your post must have the following qualities
- Trending topic
- Well researched
- New information that provides value to the reader
- Detailed and Structured
One of the most underrated ways of gaining backlinks is to find the blogs that have mentioned your competitors and capitalize on them.
Your competitions share the same target audience as you, and you should always keep an eye on them. You can do that by setting up Google alerts. That way, you will be notified whenever someone has mentioned your completion.
Once you have found an article with your competitor’s name in it, you can contact the publisher and can ask them to adjust your link as well.
There are plenty of review sites out there which people turn to find the credibility and trustworthiness of a certain website. If you are not on one of those websites, then you are missing out on a lot.
Google values these websites highly, and if you get a positive mention on one of those websites, it can give a decent boost to your SERP rankings.
You can simply reach out to niche relevant review sites and can ask them to review your website and add a link to it.
Link building is indeed difficult and a bit complicated at times, but it is also highly rewarding. There are a lot of SEO link-building tactics that can boost your website’s ranking, but the trick is to execute them the right way.
You will also need to conduct some industry research because not all the techniques are equally effective and work differently for different industries.