So you got your small business website up and running. Think it’s time to sit back and slack off? The definitive answer is “No”. You need to keep your website fresh with content. Here’s why you need to keep website updated.
Much like a store or showroom, websites have been constantly improved and innovated to keep up with the changing tastes of clients. Remember that you have to update your site with applications and things that you think would capture the interest of your clients.
Your site is your online store and a primary marketing tool for your products and services, gimmicks and attractions are a necessary component of selling, keep this in mind.
Update frequently
Websites that are updated regularly are beloved by search engines. Because it shows that the information remains up to date and that it isn’t a dead site or a site which nobody bothers to visit, not even the owner. Don’t just set it up and leave it alone.
Blogs have become a trend in today’s world of self expression and outspoken ideas and opinions. Some blogs have become so popular that the owners just up and quit their day jobs to become full time bloggers. With this in mind, you may want to consider putting up a blog of your own about your business where you can tell people about what you do and your recent activities.
You can then put a link of your site to your blog, that way when people find your regularly updated blog on the search engines, and they read about your services and get curious, they can easily go to your site.
Blogs offer visitors the opportunity to tell you what they think of your products or ask questions informally, making your business even more interactive.
Where formerly it was difficult to upload hordes of photos and videos to your site and even more difficult for users to view these due to the loading time, now you can simply use media networking sites such as Flickr for your photos or YouTube for your videos.
Video embeds
Youtube and other video upload sites have revolutionized the way people get to see the world around them. Use this to enhance your small business website by embedding videos of your products or services and giving people a better picture of what you sell or activities you do. Get your fancy HD camera and make your videos, there are tons of basic editing products like education software available out there so you can polish your vids.
Embedding videos not only makes it easier for people to access these videos and makes them available in another popular site; it also saves up on the uploading you have to do for your site. You can put interviews, commercials and the behind-the-scenes of your business if you want. Best of all, it’s free so make use of it!
Google Analytics
To gauge just how much traffic you get and if people are really looking at your stuff, you need to get some web analytics software. Find out what pages are popular, what items they click on and where they found your site.
This should be able to help you identify and focus on the most visited pages of your site by introducing enhancement to increase interest and get that sale. Similarly, this can also show you what pages may need more work to attract more visitors. Google Analytics can be a great help in doing this.
Using widgets and other small applications is another way to enhance your website. Integrate your Twitter or Facebook status and posts on your site, look for interesting content and put them on your page. There are tons of widgets out there for you to choose from on the World Wide Web, just pick one or two that you think would be useful. Remember that too many widgets and apps can make your site seem too cluttered.
Client wants to get a hold of you ASAP? Well worry not, by using internet call services and chat programs such yahoo messenger or Skype, your small business can receive orders and inquiries from your visitors right then and there. Gone are the days when you just left your email and telephone number, these chat programs can connect you with potential clients at a moment’s notice.
Security
As more and more websites crop up, so do the scams, cons, viruses, spyware, malware and hackers. Because of this, visitors have learned to be more wary of sites they aren’t familiar with, so it’s important for your site to have some credibility. You can do this by applying for security certificates from search engines like Google and Yahoo.
This goes a long way in ensuring that your site is certified as safe for browsing and keeps you relatively protected from people trying to hack in and malware trying to get into your pages. You don’t want to scare off potential customers just because they think you’re a scam site, get certified.
Lastly, choose your enhancement carefully, and make sure they really contribute to the overall amenities, appearance and accessibility of your site. You want to get more links to your website and build a larger audience with better SEO. Haphazardly putting whatever new interesting widget or program you find or putting unrelated videos will just make your site more cluttered.
Meaning that visitors might just have to sort through all that rubbish to get what they want. Well since very few people are patient enough to do that you should make sure that your small business website remains user friendly and organized.
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