Why was fashion so exclusive?
Fashion can be defined as a distinctive and often habitual style of individual dresses, while clothing is defined as coats, skirts, gloves, and scarves worn on the body. And fashion only works when it’s exclusive – exclusivity breeds desire. If you go outside wearing something that almost everyone has, then nobody cares about your clothes because they’re not special anymore.
That concept of exclusivity has been around for centuries: think of the beautiful but uncomfortable gowns and elaborate hairstyles designed to keep peasants away from their betters (or anyone who wasn’t royalty). At this time, fashion was used purely as a means of class distinction; the elite could afford new outfits all the time, whereas poorer people would have to wear the same things for years. Some estimate that a person didn’t own more than three outfits at any given time.
What is the purpose of fashion houses?
In the early 20th century, there were plenty of companies creating mass-market versions of high fashion pieces. Still, these copies were nothing more than imitations with little connection to their original runway counterparts. Models from couture shows often had no idea how their look would translate onto a street or factory floor until it appeared in stores. It wasn’t long before they got fed up with this lack of control.
This led to the creation of fashion houses that catered to both markets – haute couture and ready-to-wear.
The days when fashion was synonymous with exclusivity were over – fast forward into the 21st century, and an average woman in America owns 20 pieces of clothing while European women hold 30. It is mainly due to advancements in production methods and the widespread availability of affordable clothing.
Read more: Why keeping up with fashion is important?
World’s top fashion deals (Topfdeals)
Topfdeals (top fashion deals) around the world will be discussed in this article;
For many years, fashion houses such as Chanel and Dior dominated the ready-to-wear market. Their product was constantly discussed because it was always available in high-end stores, and celebrities could be seen wearing their designs regularly thanks to paparazzi photos. But when social media took off at the beginning of this decade, consumer demand began to shift towards small labels that sold on exclusive online platforms like Depop rather than traditional multi-brand retailers like Zara.
Today’s most popular brands (such as Vetements, Off White, Gucci, and Balenciaga ) are selling directly to consumers through these boutique sites. They can connect with their fans first hand via social media and pit themselves against their competitors in a transparent online marketplace. And it’s this global audience of buyers that dictates which brands succeed and fail, not the fashion elite.
The democratization of fashion
This shift towards smaller labels meant that up-and-coming designers could set up shop more efficiently than ever before. They no longer had to convince high-end retailers to buy into their designs. They just needed to attract enough followers via social media and build their own “boutique” site where interested consumers could browse and purchase items directly from them. It was now the consumer, not the retailer, who decided which pieces would become famous by making those pieces available for sale. We now live in a world where supply is dictated by demand.
As a result, the fashion landscape has been thoroughly democratized. It no longer matters whether you’re rich or poor – what matters is how popular you are online. Brands with a solid social media presence can sell high volumes to people in small towns just as quickly as possible to people living in major cities. It means that companies have a real incentive to produce items that will generate buzz and achieve high visibility rates across these platforms. Consumers want pieces that stand out from the crowd, not something mainstream everyone else is wearing.