So, you’ve got a brand new Instagram account. Congratulations! But now what? Social media can be an intimidating place, especially when you’re just getting started. Luckily for you, we’ve got lots of helpful advice for all things Instagram. Keep reading for our ultimate guide to the photo-sharing platform and how you can use it to promote your business and grow your audience.
What is Instagram?
Instagram is a photo sharing platform that’s owned by Facebook. It lets you follow people and brands, and share photos and short videos with your followers. The platform is primarily visual, but you can also include short captions. The best way to think of Instagram is as a visual resume. It’s a place where you can show off your brand’s aesthetic, and connect with your audience on a more visual level.
How to get the most out of Instagram
If you’re looking to get the most out of Instagram, the first thing you’ll want to do is get to know your audience. In order to do that, you’ll need to know the basics of how the platform works and how to use it to your advantage. – Choose your username wisely. Your username is the first thing that your audience will see, so it’s important to pick something that will stand out. Make sure it’s short and memorable so that people can find you easily. – Know your Instagram metrics. To get the most out of your account, you’ll need to know a few key metrics, including your total followers, your average likes and comments per post, and your average post engagement. You can find all of this information by going to “Insights” on your business’s Instagram profile. – Use the right hashtags. When posting to Instagram, it’s important to use the right hashtags to help your post get discovered. You can use these hashtags to help your business gain followers, drive traffic to your website, and get your content in front of more potential customers.
Insta-measure: Get to know your audience
Before you start posting content to Instagram, you’ll want to get a good idea of who your audience is. This will help you create posts that resonate with your followers and get the most out of your time on the platform. There are a few ways you can go about getting to know your audience. The first is to simply observe. Take a few minutes each day to scroll through your feed and pay attention to the things your followers are posting and reposting. You can also ask your followers for help. There are a few different ways to do this. You can ask your audience to leave comments on your posts asking what they’d like to see more of. You can also create a poll and ask your followers a question.
Create quality content
Before you start posting away on Instagram, you’ll want to make sure that you’re posting high-quality content. This will help get you discovered by more people, and keep your followers interested in what you have to say. You’ll also want to make sure that your posts are consistent. You don’t want to bore your followers with the same thing every day, so mix things up a bit. You can even vary the length of your posts to keep things interesting. Keep in mind that the quality of your images is just as important as the quality of your content. Make sure that everything you post is clear and well-lit. If you don’t have nice equipment to take high-quality photos, there are lots of free and cheap apps and websites you can use to edit your photos and make them look better.
Join IG influencer partnerships
One way to get more engagement on your posts is to work with other influencers in your niche to do a joint post. This is called an influencer partnership, and it’s a great way to get your content in front of more people. You can find influencers in your niche by searching for hashtags like #collaboration, #partner, or #ad. You can also find them by visiting and joining groups on Facebook and Instagram. Next, you’ll want to reach out to the influencers you’d like to work with and ask if they’d be interested in doing a joint post. If so, you can come up with a post idea and reach out to your fellow influencer with a draft of what you’d like the post to look like. If not, keep an eye out for open calls for submissions and consider submitting your own post idea.
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Promote your best content with paid ads
One of the best ways to get even more engagement on your posts is by promoting them with paid ads. This will help you get your content in front of a larger audience, and increase your overall post engagement. You can use the “boost a post” feature in Instagram to promote your posts, or you can purchase ads through their advertising platform. The best way to promote posts is to promote your best content. This will ensure that you’re getting the most value out of your ad spend. If you’re promoting a post that isn’t your best, it’s unlikely you’ll see a good return on your investment.
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Bottom line
Instagram is a visual platform, which makes it the perfect place for businesses to show off what they do and who they are. If you’re looking to get the most out of Instagram, the first thing you’ll want to do is get to know your audience. In order to do that, you’ll need to know the basics of how the platform works and how to use it to your advantage. Once you’ve gotten to know your audience, make sure you’re posting high-quality content, and promoting your best work with paid ads. By doing these things, you’ll be able to get the most out of your Instagram account, and reach a wider audience.
