Fitness is among the most popular topics on Instagram as a simple #fitness search will reveal. With Instagram having the highest rate of engagement among all social media platforms, it is the ideal platform for owners of fitness and health clubs to use to boost their brand awareness, engage potential customers, and build a loyal community of brand advocates. According to Instagram, as many as 75% of its users take some kind of action after viewing a post like visiting a website, searching for information, sharing the post, or even shopping. It means that health clubs have a big opportunity for tapping into this potential for acquiring more followers and enhancing their brand awareness. Some effective tips:
Define Your Marketing Objectives
Instagram has an awesome reputation for having the highest engagement rate, however, this does not mean that owners of fitness clubs can just churn outposts and hope to boost brand awareness and build a huge following. For your brand to get noticed, you need to publish content that engages the target audience. It can also be very tough to keep on creating content consistently without any specific objective. This necessitates fitness club owners to define their target audience by getting a fix on the demographics. When you know with whom you want to interact with you can structure your content in such a way that the messaging stays clear and specific. In addition to the usual parameters like age, gender, location, fitness club owners should also take into account factors like occupation, personality, interests, time preferred, etc.
Conduct Research Specific to Fitness
After having established the profile of the target audience, health club owners should make a list of its concerns, the kind of content it engages with the most, the hashtags it uses to discover content, etc. Once you can know what the pain points of your audience are, you can select your niche and develop content appropriate for them. Exploring the accounts of your main competitors will give you the inspiration for developing engaging content and boosting your brand awareness. Your research could also help to uncover largely untapped niches. You don’t need to imitate what you see on Instagram; however, it can give you good ideas for content presentation.
Plan Your Posts
To market their health clubs successfully, owners should never publish posts randomly, rather, they should carefully select the content for the post, decide the format in which to post, and schedule their posts in a way that makes it a part of a planned and consistent effort to raise brand awareness. Additionally, having a content plan has the advantage of ensuring that you do not deviate from your objectives. Remember, unless your content is planned strategically, it is unlikely that it will serve to meet your marketing objectives. If acquiring followers organically is taking more time than you had anticipated you can buy followers on Instagram quite cheaply.
Conducting research will also tell you what days of the week and what times are the best for catching the attention of users. Accordingly, you can set up an automated content scheduling tool that will free you of the bother of having to post the content manually at the designated times. While videos and carousel posts take more effort to create, their rate of engagement is higher than that of normal images. Remember to post only photos that are well lit and preferably have human faces as studies reveal the presence of humans drives engagement better.
Posts about healthy food, workout ideas for optimal fitness, events and happenings in the health club, tips on recovery from injury, wellness, and relaxation, motivational quotes, and deals are typically content ideas that tend to engage better.
Read More: Do’s and Don’t of Planning a Fitness Diet
Ensure Better Visibility for Your Fitness Brand
Getting noticed on Instagram can be a herculean task because of the way the Instagram algorithm works. Since it tends to promote posts from people you interact with the most, business promotion posts often get relegated to the bottom of the users’ feeds and never get noticed. However, you can beat this by making your content relevant and appealing to your target audience. Further, careful use of hashtags can make your content more discoverable. While Instagram allows you to use up to 30 hashtags, studies have revealed that around nine to eleven hashtags are optimum. Using a balanced mix of popular hashtags and industry-specific hashtags works the best for enhancing your post visibility. Irresponsible use of hashtags like Techlars can give you a bad reputation and your followers may start avoiding your content. Even though it can take time to popularize, branded hashtags are the best. Using hashtags with a local focus can also be very effective.
Conclusion
Instagram can offer owners of fitness clubs a wonderful platform for engaging with audiences with top-quality wellness content. By using Instagram productively, you can increase the awareness of your health club brand, attract local potential customers, and engage them to build a loyal community of engaged users.
