Anything connected to Google SEO is always a hot topic. This is one of the most important factors when it comes to ranking and authority. There are on-page and off-page SEO types that include a number of approaches that will make your website stand out.
Here, we’ve collected the TOP 5 optimization tips that touch different sides of this complicated yet so valuable niche. See if you have any gaps in these and make sure to analyze them and get your numbers. Maybe one of the aspects we talk about is the one that is parting you from the best results ever.
Tip #1: Analyze Frequently and Make Conclusions
Get armed with some of the best digital instruments from Google, Moz, and other sources with high-quality info on optimization. Analyze your website’s SEO strategy, its ranking, credibility, and domain authority. See tips and recommendations from the tools and sources that maintain them. And you’ll be able to make valuable conclusions to improve the situation.
If you own a Shopify store, for example, you’ll benefit from MageCloud recommendations on organic traffic increase, which influences Google SEO a lot.
Tip #2: Work on Your Backlinks, Improve the Profile
Learn link building basics but don’t limit yourself to them. Work on the three stages of creating and maintaining your backlink profile:
- The analysis.
Analyze the profile, see where you have gaps. Maybe there are broken backlinks or some websites were hacked to become spammy, promoting low-quality content. Many digital tools will also provide you with recommendations on the improvement of the list. - The creation.
Go get some backlinks from credible sources. Contact websites where there are industry words matching your focus keywords. Find sites where your competitors’ broken links are. Create high-quality content and offer it as guest posts. There are many ways to get those links. - Damage control.
This one goes more with the analysis and simultaneously to creating high-quality links. If you see that your profile is degrading, take action. Use Google Disavow, talk to webmasters, make your link list as clean as possible.
Tip #3: Create and Maintain Social Media and Business Accounts
Create a presence on Instagram, Facebook, Twitter, LinkedIn, TikTok, etc., depending on your target audience, target profile, and needs. We recommend taking over Insta and Facebook as the base, adding other SNS accounts when necessary.
Also, it’s a very good idea to register on Google My Business. Thus, you’ll get a straight-up backlink from Google to your website. You’ll also allow customers, readers, and visitors to leave feedback.
Tip #4: Invest in On-Site and Off-Site SEO
Work on both on-site and off-site SEO. This includes much more than proper keywords. Here are just some of the things to keep an eye on:
- The loading speed of your website.
Not directly connected to SEO but an influential point, a couple of seconds lost may also lose you around 20% of traffic. Work on the balance of great, interesting, beautiful design and mere milliseconds of loading time. - Code keywords.
Consider using meta tags to help Google spiders crawl your pages faster and with more precision. For that, your team should know basic HTML. Keep in mind, though, that your competitors may see the keywords you’re focusing on in this way. - Keyword analysis and placement.
Of course, the key phrases are important. Analyze the industry-specific words and questions and choose a mid-competitive range with a fair share of long-tail ones. - Backlinks.
Of course, backlinks. Refer to the 2nd point of the list. And if all of this sounds way too difficult at the moment, industrialmarketer talks about a great link-building strategy that will help.
Tip #5: Work on the Content Quality
Of course, the quality of your content is the main key to success. You may have an amazing strategy created by the best specialists in the world. But if your products, services, and/or content are worth it, the bounce rate will be dramatic.
It will harm the reputation of your website, which will result in lost money and missed opportunities. Work on the quality, hire professional copywriters and marketers to work on the launch and sales funnels. Make them create pieces of content so engaging that people will have to stay for a long time just to finish the article.
Also, ensure the quality and relevance of visuals if you want better results. Don’t limit yourself to stock photos.
A Bonus Tip and Summary
The world of SEO is evolving as quickly as technology overall. Google updates its approaches to ranking and algorithms very often, which means you have to be updated at all times. As a bonus tip, we recommend you to follow credible sources on optimization and ranking. Research them, look for newer articles, see what changes have been done potentially. Try new approaches for at least one page on the website.
If you see great results, it may be possible that you have found the holy grail of SE optimization for your source. Also, keep an eye on the quality of backlinks you’re getting. They determine your authority.
Apart from this, if you are interested to know more about Contact page SEO for higher conversions then visit our Technology category.
