Long-tail keywords have become the most underrated part of SEO today. Many people think they are not important due to their low search volumes. However, it’s not true. Long-tailed keywords are essential in many ways if used effectively they can provide several SEO benefits to your site. But before discussing the benefits, it’s important to know how you can research long-tail keywords?
How to find long-tail keywords?
There are various ways of researching long-tail keywords. One of the easiest ways is to turn a short-tail keyword into a long-tail keyword with google searches and by using keyword finder tools. But these methods are not very reliable. For better results, you can hire an SEO expert agency. You can fund one by visiting https://aplusdigital.ca/. It’s a Montreal-based SEO services agency with a huge number of satisfied clients all over the world. They provide all the SEO and web development services that can drive massive amounts of traffic to your site. That said, let’s talk about the SEO benefits of using long-tailed keywords.
Reduces the competition
Long-tail keywords make it easier for the site to rank high in organic search results and paid ad results as well. For example, a long-tail keyword like “Best laptop for playing high graphics games” returns way fewer results as compared to “Best gaming laptops” thus, fewer sites will appear which increases the chances of your site to stand a better ranking.
Increase conversions
On average the top 10% of the landing pages with short keywords convert at 11.45%. Whereas, an average conversion rate for the long-tail keywords is 36%. Isn’t the difference huge enough to consider using long-tail keywords on your site?
Provide context to the site content
Long-tail keywords are more specific and contextual to the visitors. Using them in the content brings context to your site. Which is a great SEO benefit as Google always promotes contextual search over non-contextual searches.
Reduces bounce rate
People who arrive on the website from the long-tail keywords are more likely to spend more time on the site as compared to the short keywords. The reason behind this is a majority of the users don’t find the exact information they’re looking for through short keyword searches and leaves the site quickly which increases the bounce rate. Whereas, it’s quite the opposite in long-tail keywords.
More profitable
Using a long-tail keyword can be a revenue booster for businesses. If you’re running a Business-to-Business site, the long-tail keywords will result in lower cost per click, more conversions, high-quality scores, and a high click-through rate. For any business, a higher conversion rate means higher ROI.
Generate strong conversion tunnel
Generating sales is not just about getting the visitors on your site, but it’s about providing that customer what he’s looking for to finalize the sale. Long-tailed keywords can build a strong conversion funnel as they are more specific to the visitors.
Improve site rankings
Long-tail keywords have a significant impact on a site’s ranking on SERPs. With low competition and more margin to reach a more relevant audience, these keywords improve the site ranking high in SERPs.
Fuel-ups the blogs
Blogs and content are the crucial part of off-page SEO which is the fastest way to boost the online visibility of any business. Using long-tail keywords fuel-ups the blogs and increase the chances of your blogs getting ranked in SERPs. To make it more effective, one should use long-tail keywords with the URL, body text, and title tag.
Voice assistant search friendly
Millions are people around the world have started using echo smart speakers and voice assistance for searching things online. These people are using long-tail keywords and all these devices are specially designed to catch them. So, there are more chances to get visitors through these smart searches.
