Social media walls or social walls creatively display media feeds, hashtag campaigns, brand updates and much more to boost audience engagement at an event. A large digital display screen serves as a social media signage solution which empowers marketers and signage operators to turn even a simple screen into an element of engagement, interactivity and add attractiveness. It’s no wonder that advertising and marketing have become part of the digital signage industry trends.
That said, live social media feeds help in creating and maintaining a high level of interest, lift-up audience engagement and keep attendees updated with all the latest happening in real-time. Having a perfect social wall is thus important. Here’s all you need to know about social walls and their use.
Inspirational Social Media Walls & Industrial Applications
LED Screens
LED screens are the simplest of all social walls; easily available and inexpensive yet highly credible to serve the purpose. Even big social media players like Twitter used multiple LED screens during the launch. Several screens can be installed in a series with feeds being split into episodes to create a true cinema-like effect for the audience.
Vertical & Horizontal Displays
Works more like digital posters, vertical and horizontal social wall displays are the best fit for seminars, meetings, conferences and other such public events. These are installed against a wall, giving either a portrait or landscape LED screen in Dubai view to showcase UGCs on a social media wall. Best for audience engagement, you can install them in vast auditoriums or even smaller rooms, depending on the requirement and wall size.
Kiosks
Kiosk displays are one of the many different types of signage that are vertically placed on a stand and a bit smaller in size. When at the movies, malls or any other venue of major public attraction, kiosks often become the primary selfie spot that comes in many different shapes and sizes. As said, these are suited most in retail stores, restaurants, cafes, malls and various other public places. Depending on the content being displayed on kiosk social walls, it can attract or repel mass audiences.
Jumbotrons OR Digital Billboards
Mostly used in big events like that of a basketball game, soccer, concerts and even word-of-mouth marketing. Jumbotrons or digital billboards are best to address a wider audience being the biggest of all types of social signage or social walls for public use.
Panoramic Display Units (Projection System)
To deliver an unforgettable, surreal and immersive experience, panoramic displays offer marketers a lot of space for social content/UGC (User Generated Content) to communicate with the audience. Images, videos, tweets and many other types of social media feeds are displayed on the wall using a projector. You can easily manage social banners, news tickers, sponsored ads and much more given to the large display space. When it comes to grab audiences’ attention, panoramic display units take the experience to a whole new level while increasing ROI significantly, thus a win-win situation for all.
Video Rental Walls
When multiple screens are assembled to form one ginormous signage display, it’s known as video rental walls that are applicable in malls, conferences, trade shows and many different public events. Simple LED/LCD screens are deployed for a seamless display effect used as both indoor and outdoor. Video rental walls come with many different mounting options such as wall and flown mount, as a floor stand and so on.
360-degree Projection Screen
Innovation in screen design and social wall display units for videos, gaming and even VR simulation is experienced best with yet another type of next-gen social wall i.e., 360-degree display screen. Hanging a 360-display as a rear projector over a ceiling gives viewers a dual display and when managed with an appropriate server, live social media feeds such as images, tweets, videos and other such posts can creatively engage the audience.
That said, these particular display units best serve as a social tree which is screen placement or installation in such a way that it gives a tree-like view from top to the bottom, thus sparking the audience’s interest and curiosity to explore further. Streaming social media content at any corner for truly amazing display is perhaps the best and most innovative of all signage display technology when used as a social wall.
Exterior/Outdoor Inflatable Display Unit
An outdoor, inflatable display screen when shown to a huge crowd as a social wall is sure to change the digital signage perspective, taking it a step ahead of anything previously experienced. Whether a family and/or friendly gathering, a trade show or hospitality display, an inflatable display unit serves every purpose perfectly. Still, it isn’t entirely inexpensive but surely takes social wall experience a leap forward.
Cube/Cuboid LED Screens
Best suited for trade shows, corporate meetings, malls, shopping centres, social media events and so on. Cube LED display units are a perfect and perhaps one of the most innovative additions to the social media walls as a signage. The best benefit of cube LEDs is to make a display look catchy, flexible and sharp. If you’re walking in a shopping mall and come across a retail outlet showcasing their products on a screened booth, it’s probably a cube LED social wall that you’re seeing.
Major Benefits of Social Walls
- Increase audience reach and drive engagement
- Grow trust in a brand while driving sales
- Effectively run and manage social campaigns and communication
Preferred Applications & Uses
- Hospitality Industry to Share Experience
- In-Store Advertising
- Digital/Outdoor Advertising
- Effective and efficient internal communication and employee engagement
- Entertainment industries to share information and drive sales
- Manage interactive content, themes and custom social feeds
- Filter and moderate content in real time
- Promote, advertise and highlight latest offering
- Track, monitor and analyse performance analytics of the signage campaigns
These are some of the most amazing uses of social walls, facilitating signage companies in the best possible way.
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