Social media is now one of the primary modes of communication for brands and businesses. Everyone is on them – from kids to grandparents and everyone in between, so the need to use social media for marketing your brand is self-explanatory. Social media makes it easy to reach out to a large audience, but it’s also crowded and noisy with lots of competition. If you want to stand out as a brand, you need to make sure that your efforts are effective and targeted. To do this, you’ll need an all-in-one approach that covers everything from branding to content creation, monitoring and management. Let’s take a look at how IGTOK can help you achieve this.
What is IGTOK?
IGTOK is an all-in-one social media management tool that allows you to monitor and manage your social profiles and create customised content. IGTOK can be used to manage your Instagram feed, create visual content, manage Facebook Pages, Twitter feeds, and YouTube channels. It also comes with advanced analytics and targeted content creation. IGTOK allows you to create multiple feeds for each social media channel and manage them all from one dashboard. You can also schedule content and use built-in templates to create customised posts in seconds. For brands and businesses with multiple social media accounts, IGTOK is an effective way to keep everything organised, consistent and on brand. By using IGTOK, you’ll be able to create relevant, engaging content across all of your social channels on a consistent basis.
Why is branding important?
Branding is what differentiates your business from others. It is the visual identity of your brand and includes everything from logo design to colour scheme, voice and tone of voice, photography and video content. Branding helps you to connect with your target audience on an emotional level by shaping their perception of your company. It helps you to build trust and authority. It’s important to create a consistent brand identity across all platforms, especially social media. If your feed on Instagram, Facebook and other platforms look uncoordinated, it sends the wrong message and might turn away potential customers.
How IGTOK can help with branding and social media management?
To effectively manage your social media channels, you need to be able to create and curate the right content for your audience. IGTOK gives you access to a wide range of content creation features that can help you to create customised and relevant posts for each of your social media channels. – Image collages and slideshows – Create engaging image collages and slideshows with IGTOK. Use image collages to showcase your offerings or events as a feed post. You can also create image slideshows to feature your offerings or promote upcoming events. – Instagram Stories – Create Instagram Stories to engage with your audience and drive them to your website or product pages. You can also use them to boost brand awareness, connect with influencers and conduct giveaways. – Facebook Posts – Create engaging posts on Facebook to drive traffic to your website or product pages. You can use content recommendations, lead magnets or run competitions and quizzes to boost engagement.
Create customised content with IGTOK
You can create and customise all your content on IGTOK. You can also take advantage of image collages and slideshows to showcase your offerings or events. For Facebook and Instagram, you can create customised posts by selecting from a wide range of topic suggestions. This will help you to create customised posts by selecting from a wide range of topic suggestions.
Monitor and manage social platforms with IGTOK
Once you’ve created your feed, you need to keep an eye on social platforms for any negative engagement or feedback. If you don’t want to check your platforms manually, you can use IGTOK to monitor your social media. IGTOK allows you to track your keywords and mentions to keep tabs on your brand across social media. You can also monitor your social media for negative reviews, comments or feedback. Depending on their severity, you can directly respond to or report them. You can also use comment moderation to prevent spam posts.
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Summing up
To effectively manage your social media channels, you need to be able to create and curate the right content for your audience. IGTOK gives you access to a wide range of content creation features that can help you create customised and relevant posts for each of your social media channels. IGTOK allows you to track your keywords and mentions to keep tabs on your brand across social media. You can also monitor your social media for negative reviews, comments or feedback. Depending on their severity, you can directly respond to or report them.
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