You might have started writing your blogs to express your thoughts and opinion. But I know that within you, you are hoping to monetize your blogs like Moz and PerezHilton. Well, you cannot achieve that by simply creating articles for fun. You have to turn them SEO-friendly by following a few techniques.
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Here are the step-by-step techniques to optimize your blogs with SEO:
Keyword Research
Although I am not recommending keyword stuffing in SEO articles, putting the right number of keywords is crucial. As long as you put those words or phrases naturally, the Google algorithm can favor you.
When keyword researching, think about your topic. Search it up in SEO tools to see the keywords’ frequent search and the number of competitions among the same niche. Another way to find out the high-ranking keywords is through analyzing the lists of content on the first page of SERPs.
Write High-Quality Content
Important note: never stuff your articles with keywords. If you do, your article will turn into rubbish instead of informational blogs. Write for your readers, and put yourself in their shoes. What would you likely read if you ask a specific question in Google?
See yourself as one of the readers of your blog. Would you feel satisfied scrolling through your content? You have to make sure you’re having a connection with your visitors. As more people visit your website and read from start to the end, search engine’s algorithm will know that.
Short sentences and short paragraphs.
On the internet, people will favor your articles if they have short paragraphs and sentences. Remember, blogs differ from academic blogs or content. You need to reach a specific target market—regardless of age and educational status.
Use concise and easy-to-understand words or phrases.
Although it is tempting to write complex words or phrases, it would be more favorable to most people if you use generic ones. Avoid fluff and mentioning obvious information.
Cover your topic between 500 and 2,500 words.
A 500-word article for blogs is acceptable. However, it would be best if the entire article covers the topic from start to finish. Complete articles with rich content would win the readers’ hearts.
Articles should be error-free and plagiarism-free.
Your job as a blogger is to provide high-quality content with zero to minimal error. Readers like to read content with excellent grammar. Moreover, Google is favoring pages with correct spelling, grammar, and syntax.
READ MORE: SEO copywriting: how to write content for users and optimized for the web
Create content that is easy to read.
Aim for an eighth-grade reading level when writing articles. Readers would love to read blogs, which seems like you are only telling a story. What’s more, it might help you to expand your target market.
Creating SEO-friendly blogs sounds easy. But in reality, you still need to undergo trial and error. Nonetheless, writing and sharing your thoughts with others is rewarding enough. As you practice and take the advice from an SEO expert, your blog will indeed strive.
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