Search Engine Optimization (SEO) is the organic way of ranking your business or blogging website on top of the Google SERP’s for the user’s search query. SEO involves many optimization techniques and some of the different categories are On Page SEO & Off Page SEO. On Page SEO deals with all the optimization techniques which is done on the web page to improve the rankings. Whereas the Off Page SEO deals with all the works which is done outside of the website like link building, directory submission and many more.
Blogging is the one of the trending topics in the recent days by using which you can easily make more money online. Even the Digital Entrepreneur like Fernando Raymond have started their career with blogging. To become best in blogging, you should make sure to learn the On Page SEO skills.
In this blog, you will learn how to do a perfect On Page SEO for a blog post by using the All in One SEO plugin.
On Page SEO factors:
Below are some of the core On Page SEO factors which you need to give importance to,
- Title tag
- Meta description
- Meta keywords
- URL slug
- Heading tags
- Image alt tags
- Internal/external links
For optimizing all the above terminologies properly, you can use the All in One SEO plugin and make the changes in each blog post.
Title tag is the main part of the blog post, in other words, its also called as the H1 tag. Title tag will appear on the Google search results when users searches. When it comes to title tag, it should be not more than 60 characters and also you can try to add the target keyword in the title tag as it will help you in improving the ranks.
Meta description is the short piece of content piece which appears below the title tag in the search results. You can give a nice descriptive content about your blog, it should not be more than 160 characters. You can try to have the keywords in it, but you should not stuff the keywords. Try to have it in a legit and informative way as that’s the best for SEO and will help you in improving the ranks.
Meta keywords are also called as the focus keywords. In this, you can add three to four target keywords which you are targeting to rank for. So by using the meta keywords tag, Google will able to identify what the actual content in the page is all about. By using the All in One SEO plugin, you can add the meta keywords easily as shown in the below image.
URL slug is the hyper link for a post or a page. By default, WordPress will pick the default title tag as the URL slug. But to make it perfect for SEO, you need make sure that the title tag contains the target keyword in it and also you should make sure that the title tag is short and not too long.
Heading tags are the main part in the On Page SEO. Heading tags ranges from H1 to H6, you should try to optimize the heading tags based on the target keyword. Try to use the keywords evenly in all the headings equally and at the same time, don’t try to stuff the keywords too much in the heading tags.
Image alt tags
Normally the search engines like Google uses the ALT tags to identify/read the images. Only way that the search engines can read the images is by using the image alternative texts (ALT tags). Hence when you are uploading the new images, you should make sure to give the alternative text to the images and the media files. You can try to evenly embed the alt tags in the images and make it SEO friendly to rank for the target keywords.
Internal links are the links which are given to make the users find the relevant resources present in the same website. Internal links, as the name suggests, it’s the way of linking to the different webpages present in the same website.
On the other hand, external links are the one which are linked to the external websites or the other websites. When you are publishing a blog post, you should make sure that you give as many as internal links and the relevant external links to the proper resources to make sure its perfectly optimized for SEO.
You can follow the steps mentioned in this article and in the above video to the On Page perfectly for your business or blogging website using the All in One SEO plugin and rank it on top of the Google SERP’s.