You are walking down the aisle, and suddenly an eyelash box caught your eye – “Ooh, that looks sophisticated, but wait a sec, does it have chocolates in it?”
This experience shows how consumers across the globe go about choosing what to buy. It’s more about how you present and package it than the product. The old dictum of never judge a book by its cover aptly fits in this context. Thanks to the enticing artwork on eyelash box packaging, consumers put the methodological strategies behind them and shop more on impulse. So it all depends on how your eyelash boxes look on the shelf, and not to mention how they stack against the competition, will decide the fate of your cosmetic brand.
Let’s closely analyze how eyelash packaging box design can get buyers to pick up your false eyelashes.
Stand Above the Rest
Take into account that your eyelashes will be placed on the retail shelves that will contain a sea of similar products as yours.
To ensure customers pick your false eyelashes over others, don’t shy away to take a bold approach and think beyond the traditional designs in order to gain your target audience’s attention.
It Shouldn’t Be Cluttered
Having a minimalist, uncluttered eyelash packaging box designcould well work in your favor because less is more. A simple, clutter-free eyelash box can easily stand out in the sea of similar products that are encased in almost identical flashy containers.
To create an effective packaging solution, you must exercise restraint and try focusing on a single element. Remember, the decorative elements you would use shouldn’t overpower the encased eyelashes. And just like the product, your custom eyelash boxes have to be a reflection of your brand, so it may seem authentic to the potential buyers.
Must Trigger an Emotional Response
An aesthetically pleasing eyelash packaging box design is always easy on the eyes, but it isn’t necessary that your packaging manages to create a personal connection with the target audience. To make your custom eyelash boxes useful, they must appeal to buyers on an emotional level. This means your eyelash packaging should be memorable; else, it won’t be able to jog your ideal customers’ memory.
Take a look at how different commercial products are packaged. They boast simple designs and comforting hues such as chamomile, white, lavender, etc. that help induces tranquility, peace of mind, and relaxation.
Promote the Key-Value Offered
If your eyelash box can tell the potential customers what segregates your product from the rest, it means you can effectively sell the key value that is being offered.
A high percentage of the shoppers often compare attributes and features of the products when they are out on a shopping spree. So if the description on your eyelash boxes tells them what they are looking for, there is a high probability your eyelash extension will outdo the competition. But, if your packaging description isn’t too different from others, it won’t make any difference to your sales.
Restrain yourself from making any absurd claims regarding the quality and other features of your product because all these are subjective. Instead, focus on what sets your product apart. It could be your pricing, materials, or the unique background story.
If you want to differentiate your eyelash extensions from others in the market, make your eyelash box look distinctive and unique design elements, graphics, font style, and printing techniques. If it doesn’t boast powerful visuals, making your product memorable isn’t going to be an easy task.