They say a picture is worth a thousand words, but artists can’t make a living off words alone. So, selling prints online ECommerce is a great way for artists to reach a wider audience and boost their income.
But if you’re going to sell prints of your work online, you need to make sure your eCommerce site features is up to the task. Here are some essential features your site should have if you want to sell prints successfully.
Optimized Product Pages
Although you’ve got great-looking prints, they deserve to be seen on equally great product pages. By optimizing pages, you boost your eCommerce site’s search engine rankings.
An eCommerce SEO agency can show you the art of page optimization. For example, you can include keywords within the page’s content, share customer reviews, and add multiple images to pages. Page optimization is just one example of eCommerce SEO services that convert browsers to buyers.
Once your optimized pages encourage visitors to add a print to their cart, they should be able to check out in only a few clicks. The fewer obstacles between the customer and check out, the higher your conversion rates will be.
Get your prints in your customers’ hands faster with a one-page checkout process. Customers who can enter their payment and shipping info on a single page are less likely to abandon their cart out of frustration.
Artists understand they cannot control how their work manifests itself. They can only remain present and let the work express itself in its own fashion, however big or small that fashion may be. That same artistic flexibility applies when selling prints online
Shoppers like having the option to choose from a variety of print sizes. A customer who wants a sprawling print to adorn a living room wall may feel disappointed if they can only select a small-sized print. So you never miss a sale, offer a variety of print sizes to choose from.
High-Quality Photographs or Print Scans
High-quality print scans or photos are one of the most essential site features when selling prints online. Potential buyers want to see what they’re getting before they make a purchase, so make sure your site’s print images are clear and well-lit.
If you’re selling limited-edition prints, it’s also a good idea to include a photo of the print numbered and signed by you. Also, let customers know how many limited-edition prints you have available. If there aren’t many left, the person may buy sooner rather than let a print linger in the cart.
As visitors explore your print gallery, show them teaser prices of individual prints. Start with the lowest printing and purchasing price. That way, visitors have a base price they can use to determine which of your prints fits their budget.
The great thing about teaser prices is they’re a teaser, not the final price. The goal is to encourage customers to click the product and explore printing and purchasing options. When visitors remain on your eCommerce site longer, you stand a better chance of making a sale.
Detailed Print Descriptions
People want to know the dimensions, edition size, and materials used before purchasing a print. Include as much information as possible in the product description, so potential buyers can make informed buying decisions.
It’s also great to include related supplementary information with print descriptions. For example, let visitors know whether a print comes in different media options, such as canvas, photo paper, and metallic paper. If you offer prints in different finishes, such as frame, matted, or gallery wrapped, share that information, too.
With these tips, you can ensure your eCommerce site is ready to sell prints online. Generate extra income and reach a whole new audience for your art!
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