In today’s digital space, mobile devices are the most prominent way that people access information. In fact, as of 2018, over 60% of all web traffic comes from a mobile device. Therefore, ecommerce marketing and design optimization for mobile users has become so important to both businesses and consumers alike.
A good website design should work well on any screen size – no matter if it is a desktop or laptop computer or a smartphone or tablet. However, many businesses in Los Angeles still haven’t taken the time to optimize their websites for these smaller screens!
Please read this blog post to learn more about what makes an effective ecommerce design for your customers who shop on their smartphones and tablets!
Why mobile experience isn’t just a trend
Over the last decade, there has been an enormous shift in the way consumers in Los Angeles use their smartphones and tablets to access the internet. More than ever before, users are choosing mobile devices for browsing websites – and this trend is only expected to continue rising over time!
So why have ecommerce businesses failed to take advantage of these trends? Why haven’t they made it easier for customers on phones, tablets, etc.? The mobile experience isn’t just a trend – it’s becoming an essential part of all online business strategies.
What is a mobile-optimized website?
A “mobile-friendly” design means that your site automatically resizes itself depending on whether users access it from a mobile or desktop device. However, this doesn’t mean that your site has been optimized for the small screen!
A “mobile-optimized website” means that you have considered what makes browsing on the phone difficult and designed around those challenges. This includes not just text resizing but other things such as product position, search boxes.
What’s the difference between web and mobile ecommerce design?
Web design was created for the desktop. Mobile ecommerce designs were built from the ground up with mobile users in mind and, therefore, offer a more engaging user experience on small screens than their web counterparts do.
Another critical difference between the two is that web design focuses more on aesthetics, whereas mobile ecommerce sites focus more on usability and functionality.
How do I optimize my website for mobile?
Making your site mobile-friendly is just the first step – it isn’t good enough to resize text or images because that won’t cut it anymore. Those days are gone, and now you need a user experience optimized specifically for those small screens and an easy way for customers to perform tasks such as making purchases, etc.
If you’re in Los Angeles, the best bet is to search online for “website design agency Los Angeles”. They will help to do the following things:
• Make your website lightning-fast
This is the first step in ensuring your site is optimized for mobile. If it takes too long to load, customers will leave and go somewhere else, which means you lose potential revenue.
• Convenient checkout experience
Ensuring that the entire process of purchasing on your website is easy and convenient allows customers to find what they want with ease and encourages them to come back again in the future – especially if their experiences have been positive ones.
• Effective on-site search
When people visit a new website from their phone, one of the first things they do is head straight for the search box. This offers an effective way of finding products or information quickly without having to navigate through many pages, etc., so ensuring yours works appropriately is essential.
• Position of search boxes
Again, one of the most common mistakes is to place this elsewhere on your mobile design, which means customers have to go searching for it instead and, once they’ve found it, discover that its functionality isn’t what was expected. So, don’t do this! Rather, keep things simple by following conventions and placing yours where people expect them – at the top right-hand side of every page etc., so there are no surprises or problems when using your site via a small screen device such as a phone.
• Size of the site search box
Your search box will be smaller when using a mobile device, so make sure the text is big enough to be still legible regardless of this. For instance, sometimes, you might need to reduce your font size from 14px down to 12px just for the search box or something similar.
• Use auto-complete
The auto-complete feature is a great way to save people time, especially when using the search on your site from their mobile device. Many users will type in the first couple of letters and then select an option from the drop-down menu that appears rather than typing out every single letter, which can be very useful for them!
Product page as the face of your website
For any eCommerce website, the product page is one of the most important pages, so you want to make sure that it’s optimized for mobile users. Your best bet here would be to use a lot less text than on your desktop site and condense things down into bullet points and short paragraphs where possible.
Also, do some color tuning (on many phones, colors can look very different), consider removing or replacing images with icons where appropriate and ensure that products are arranged in an easy-to-browse way on smaller screens by having them stacked vertically rather than horizontally.
Don’t forget to test your mobile website design.
The last thing to do is to have a web design agency test your mobile design to make sure that everything is working as it should. This might sound like a pain, but you can test by simply accessing the site from different devices or emulators and checking for any errors or changes in functionality.
Once the web design company has done this, sit back and enjoy how much more traffic you will get from those additional visitors who come through on their phones!
Conclusion
Marketing and design for mobile users is a crucial factor in the success of your online business. Suppose you want to make sure that all aspects of your website, including navigation, content layout, load time, font size and more, are optimized for mobile devices such as laptops or tablets. In that case, we recommend hiring an expert web designer who can help with this process. Endertech is a web design company Los Angeles that provides eCommerce marketing services by focusing on designing websites that lead to increased conversion rates and ROI. Our professional designers will work hard to ensure that each facet of your site has been designed specifically for the needs of both desktop and mobile users. Hence, they get the best experience possible while browsing through your products.
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