When most people use search engines like Google and Bing to find goods and services, an SEO-optimized presence is needed to keep attracting new clients. The same goes for dental professionals. Knowing how to optimize your website using keywords and phrases searchers use most often when looking for dental care can help bring in more patients to your clinic.
Search engines continually update their methods and algorithms for ranking sites on result pages. And if this isn’t enough, trends in human behaviour and the way people use the Internet also change. This is why SEO strategy has to keep up as well. Here are a few ways you can start mounting your dental marketing this 2021:
Make a List of Candidate Keywords
Create a list of search terms that can bring your website to the top of search engine result pages. Among the factors Google uses in page ranking is the searcher’s query, and getting your keyword research right can mean success to your marketing strategies.
Your list of keywords and search terms must be relevant and organic to your services. Think about all the dental services your practice offers, your specialties, your location, and other unique features that might be important to potential dental patients.
Don’t worry if your list gets too long. There’s a way to shortlist the best keywords to use.
Use a Keyword Tool
After listing all the possible keywords, use a keyword tool to gather more data about each term. There are several tools available online at no cost that will help you trim down the list to the keywords that will best serve you.
Some of the information you need to consider are:
- Organic Difficulty or Keywords Difficulty
This refers to how difficult it is for a website to rank using this keyword. The higher the difficulty, the harder it is for your website to appear on the first result page due to high competition.
- Search Volume
This refers to the average number of times a keyword is entered on a search engine within a given period.
- Cost Per Click
This refers to how much it costs each time a person clicks on a paid search advertisement that uses the keyword.
Remember that some keywords may be too broad to produce any kind of result you want in a search engine. Instead of a keyword like “Dentist,” use something more specific to your dental market like “children’s dentist,” “orthodontist near me,” or, even more specific, “dental implants in Sarnia”.
Write a Blog
A great way to improve your search engine optimization is to write blog posts regularly. Blogging helps you better your SEO quality by positioning your website as an authority providing relevant answers to your customer’s questions.
When writing blog posts, make sure that they are directed at and relevant to your target market. Make them user-friendly and responsive, and don’t forget to include 1–2 keywords in specific parts of your post. For example, if your practice serves children or the elderly, write topics that often confront their age group to entice them to read more.
Practice Right Keyword Placement
Putting in keywords may seem a straightforward task, yet there’s more to it than just inserting them in between the lines of your blog. Practicing right keyword placement can truly separate you from others handling the same keywords.
Best practices for keyword placement include:
- Editing your site URL to leverage relevant keywords
- Writing meta description or short blurbs
- Using primary keywords in the headlines of your web pages
- Using keywords in filenames of the images throughout your website
- Creating alt tags for your images
Promote through Social Media
Social media is currently an important channel to showcase your business. You can improve your SEO marketing by promoting your dental services on various platforms. Set up a Facebook page to take advantage of its features, such as ads and reviews. Facebook pages also require you to input your physical address, phone number, and office hours, making your information more accessible to the public.
Social media gives you amazing opportunities to interact with your clients as well. You can share your blog posts and have them re-shared by other Facebook users to boost your reach visibility.
Set Up Google My Business
When potential patients are in an online hunt for dental services, the main factor they’re looking for is location.
When people search “cosmo dental tooth extraction in London,” for instance, search engines will prioritize displaying businesses that are within the vicinity. Focusing on improving your local SEO can help make your business stand out from the competition.
Google has made it easy for people to locate local businesses through their Google My Business (GMB) platform. Setting up your own GMB is a way to start your local SEO.
Make sure when signing up to provide complete and updated information about your business, including your website URL, address, phone, and office hours.
You have probably already spent a lot of time and effort pushing your business to stand out from the competition with variable results. In today’s digital age, your Internet footprint plays a major role in achieving that goal. By taking advantage of these tips, you can now maximize the benefits of dental SEO marketing and position your dental services for success well into the future.