Some individuals possess a natural talent for marketing. Others excel with a high creative IQ. However, it is rare to find someone who masters both and seamlessly integrates culture to deliver a stylish and hypeworthy identity for a brand. In today’s competitive market, where every brand strives to discover its unique “cool” factor and resonate with trendsetting audiences, cultural strategist Dan Ware (@dwarelaflare) has been instrumental in driving cultural transformations for some of the world’s most iconic brands.
Having spearheaded cultural marketing campaigns for major names like Mountain Dew, Coors Light, Nike, Pepsi, Courvoisier, and LIFEWTR, Dan is now channeling his expertise into the music industry with BREAKr. This innovative, venture capital-backed music tech startup connects influencers, content creators, gamers, DJs, A&Rs, and music fans—empowering them to earn income by promoting emerging artists on various social media and digital platforms.
While creating and distributing music has never been easier, standing out amid the overwhelming volume of new releases has become increasingly difficult. After the COVID-19 pandemic, music production surged dramatically across all independent artist platforms. In response, today’s artists must adopt smarter, more strategic approaches to releasing and marketing their music. Dan and his co-founders have developed a cutting-edge solution to address this challenge.
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BREAKr is a tech-enabled, automated music promotion marketplace that bridges DJs and influencers with artists to amplify the reach of new music across digital channels. It enables artists to target freshly engaged audiences on platforms such as Instagram, TikTok, Twitter, Twitch, and YouTube. At the same time, influencers can track their impact, generate real value for artists, and build a portfolio of successful promotional campaigns.
Dan Ware, Chief Marketing Officer, with his extensive background collaborating with major brands and influencers, explains, “There is a massive untapped market of creators, influencers, and DJs eager to incorporate new music into their content. Yet, no platform effectively streamlines the sourcing, vetting, and payment processes for micro- to mid-tier influencers interested in music promotion.” Studies show that micro-influencers often deliver 5 to 6 times better ROI than macro-influencers in paid promotions. BREAKr bridges this gap by enabling artists to connect directly with affordable micro-influencers, maximizing promotional efficiency and reach.
Whether you have over 1 million followers or just 10,000, BREAKr is designed to help you or your management team run a successful online music promotion operation. From multi-platinum artists and experienced management teams to those releasing their first EPs, BREAKr offers a much-needed platform for getting music heard by the right audiences. This culturally-rooted technology is poised to revolutionize music marketing, and the industry eagerly anticipates its wide adoption.
Artists and influencers interested in early access to BREAKr’s beta version can sign up through the app here.
For more information on BREAKr, visit www.musicbreakr.com.
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Frequently Asked Questions (FAQs)
What is BREAKr and how does it work?
BREAKr is an automated music promotion platform that connects emerging artists with influencers, DJs, and content creators. It streamlines the process of promoting new music across social media platforms by enabling influencers to share tracks and get paid based on their impact.
Who can benefit from using BREAKr?
BREAKr is ideal for independent and established artists looking to expand their reach, influencers and DJs seeking new opportunities to monetize their platforms, as well as music industry professionals like A&Rs who want to discover upcoming talent.
How does BREAKr support micro-influencers?
BREAKr empowers micro-influencers by providing a streamlined platform to source music, execute promotions, and receive payment. Given that micro-influencers typically generate higher ROI, the platform helps artists connect with them directly at affordable rates.
Is BREAKr suitable for artists at all career stages?
Yes, BREAKr is designed to serve artists at every stage—from those releasing their first EPs to multi-platinum performers—helping them strategically market their music and reach new, engaged audiences.
How can I sign up for BREAKr?
Artists, influencers, DJs, and music fans can sign up for early access by joining the beta through the app link provided above.
