Socializing is now the Media
Social media is huge in modern day society. Whereas concerts, movies, parties, bars, nightclubs, wine tastings, tupper ware parties, and open mic nights used to be centers for socializing, there are now only four major social hubs, all of them virtual. Facebook, Instagram, Twitter, and Snapchat.
The entire face of networking has shifted onto the world wide web. To boot, these online social platforms are now accessed not primarily by personal computer (PC) or Macbook, bur rather by portable mobile devices, such as android phones and tablets. People turn to social media to check up on the latest trends, to express sentiments regarding politics, for fashion inspiration, and to communicate with loved ones.
Social media is now the primary home base for business dealings, as well. Whereas billboards and radio commercials were once the coveted real estate for spreading the word about one’s small business launch, now it is the internet that houses the most frequented platforms for advertising. There is great benefit to this in that it is free of charge to post advertisements on many of the social media websites. Billboards are certainly more expensive than a free Facebook page. However, because social media has become such a huge locale for small business advertisement, there are even programs in place now that sell advertisement packages to be used on platforms like Facebook and Instagram. Both of these sites have the option of creating a business profile in addition to or instead of the standard personal profile.
Services for Assessing Social Media Quality
There are various service providers that actually audit social media. Since social media is now the primary form of advertising one’s personal life and the primary platform for advertising one’s small business, it is only necessary that there be professionals who make it their livelihood to establish just how effective one’s social media account is in promoting one’s small business.
Social media audits are no small issue. Small business owners and employees can devote hours, days, months, and years to establishing a well rounded social media account for burgeoning business success. Because of this, small business owners want to know, from trusted and seasoned social media experts, that their efforts are yielding concrete financial results.
There are more businesses in place to conduct social media audits than you can count on ten hands. So what exactly do these auditors do in assessing the efficacy of a social media account to yield positive business results? A properly conducted social media audit measures the engagement level of the viewers. This means understanding not just how many people view the posts, but how many people like the post, how many people click on the post, how many people follow the business, and how many people comment on the post. An audit will also run publishing metrics, measuring how often the business posts stories, photos, and descriptions on their page. A proper social media audit will examine the population of those who follow the account, like the account posts, and follow the account.
The latter is very important information. This information can be used to hone in on who the target market is for the small business. For example, if a small business’ social media page receives likes mostly by individuals between the ages of nineteen to twenty-five, this can indicate to the small business owner that the business could see advantage by targeting advertising toward this age group. The small business owner could look into advertising geared toward this age group.