The 21st century, if summed up, can be described as the age of social media networking. Out of all the social media sites trending today, Instagram owns the spotlight. It is a trending social media site where we get to see all kinds of people and contact the public from all walks of life. The site offers excellent exposure to various vocations and is also a media platform where you can showcase your talent, whether singing or dancing. For every purpose, Instagram has become beneficial for entertainment. With billions of people worldwide using social media sites like Instagram, businesses have turned to famous people to market their brand/product, where Influencers come in.
Read More: What are the best tools to search websites campaigns and influencers.
Unlike celebrities with an over-the-top lifestyle, these ‘experts’ are commoners and thus connect quickly with their followers on a personal level. Leveraging on this connection, they help shape a layman’s attitudes and preferences by promoting a product using experiences drawn from their relatable perspectives. Based on this knowledge, a consumer can adapt to this behavior, thereby increasing the popularity or usage of the said product or service. Organizations utilize technology to analyze trends in vogue, for example, hits on blogs, count of likes, and the number of followers, and use this information to partner with specific and favorable influencers. Now, this is where the importance of having a large loyal following base comes in. The biggest asset of an influencer is his/her loyal fan base, and hence, maintaining a healthy follower ratio is a necessary activity for them. A constant need to innovate in touching the ground with these loyalists while engaging a new set of audiences with stimulating content is a priority for all these influencers.
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